Acerca de Sandra
I help B2B tech companies grow and expand across EMEA through marketing strategies that generate real pipeline and revenue.
With 15+ years of international experience, I specialize in go-to-market strategy, demand generation and channel marketing, working closely with sales, partners and leadership teams to drive measurable growth.
I’ve worked across cybersecurity, SaaS and broader B2B tech environments, leading initiatives from market entry to pipeline acceleration across multiple European regions.
What I can help you with:
• EMEA Go-to-Market Strategy
• Demand Generation & Pipeline Growth
• Channel & Partner Marketing
• Market Expansion & Localization
I combine strategic thinking with hands-on execution to turn plans into results.
Happy to start with a short audit or strategy session to identify quick wins.
Español
Bilingüe o nativo
Inglés
Bilingüe o nativo
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- InfobloxEMEA Marketing Lead | Go-to-Market & Growth StrategyHIGH TECHseptiembre de 2022 - Hoy (3 años y 9 meses)Lead EMEA go-to-market strategy and revenue growth across Commercial and Service Provider segments.Define and execute demand generation, field and channel marketing strategies aligned with sales priorities, driving pipeline growth and market expansion across multiple European regions.Collaborate with sales leadership, partners and distributors to optimize performance, improve ROI and strengthen partner ecosystem impact.Focus on connecting strategy with execution, ensuring measurable business outcomes.
- Independent advisor to B2B tech companiesEMEA Marketing & Growth AdvisorHIGH TECHnoviembre de 2019 - agosto de 2022 (2 años y 9 meses)Advise B2B tech companies on EMEA market expansion, go-to-market strategy and demand generation, partnering with executive stakeholders to drive growth and market positioning.Worked with international organizations including cybersecurity, SaaS and open-source companies, supporting market entry, ICP definition and enterprise pipeline development across Europe.Designed scalable operating models and partner ecosystem strategies to improve profitability, commercial focus and investment readiness.Combined strategic advisory with hands-on execution across multiple markets and business environments.Delivered measurable impact across multiple markets, supporting revenue growth and international expansion.> Selected clients include global technology companies across cybersecurity, SaaS and data platforms.
- Gemalto (a Thales Company)SEMEA Marketing Manager( (Fixed-term)noviembre de 2018 - noviembre de 2019 (1 año)Led field and channel marketing strategy across SEMEA, driving enterprise growth in cybersecurity and digital identity markets.Defined go-to-market strategy, positioning and partner ecosystem development, aligning global direction with regional execution.Optimized partner performance and co-marketing investments to improve profitability and commercial impact.
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Formación
- Bachelor of ArtsUniversidad Antonio de NebrijaBachelor of Arts in Advertising and Public Relations
- Master Degree on Corporate Communications ManagementUniversity of WashingtonMaster Degree on Corporate Communications Management