Víctor Cases Batllés

Decades of real-world experience across digital, brand, data, and AI, now all connected into one strategy practice.

Lecturing modules on marketing, digital channel strategy, e-commerce and applied AI for marketing .

Direct report to the Executive Committee. Led the global brand and communication strategy across CRM, social media, digital campaigns, e-commerce and brand websites, ensuring alignment between global brand vision and local execution across multiple markets. Delivered a +24% CAGR over 4 years in an already consolidated e-commerce channel, reduced CAC consistently increasing AOV and customer LTV. Defined new inbound marketing strategy achieving 45% open rate and landing pages generating +60% qualified leads. Achieved strong visibility and conversion gains through top performing SEO strategies, including advanced keyword research and on-page optimization. Oversaw social media performance campaigns and content direction achieving a +250% average monthly increase in engagement YoY. Drove consistent storytelling and optimized presence across platforms to strengthen audience connection. Coordinated media planning, agency supervision and adaptation to market needs while preserving brand consistency. Directed omnichannel hospitality activations and supported PR efforts. Played a key leadership role in the international Spanish Wine Master competition (6 countries, 3,000 participants), combining digital, studio based live event formats, culminating in a 1,000-attendee grand final.