Acerca de Yurii
I build content strategies and systems for B2B SaaS and tech companies.
I’m originally from Lviv, Ukraine 🇺🇦 and now based in Gijón, Spain 🇪🇸. I started in journalism, so I care more about clarity than jargon, and I still work that way in tech.
Over ~10 years across media and marketing (5+ in media, 4+ in B2B), I’ve led content across SEO, demand generation, and product marketing. I work best with complex products that need to be translated from “specs and standards” into clear stories for decision-makers.
Right now I lead content at SDC Verifier, an engineering software company for structural verification and standards compliance. I own:
– Long-form and technical content
– SEO and content operations
– Case studies, webinars and sales enablement
A few recent outcomes:
– +134% organic traffic and +79% qualified leads in 12 months by fixing funnels, not just publishing more content
– Turned engineering use cases into case studies, webinars and email flows that show up in the sales pipeline
– Built content ops (briefs, workflows, reporting) so content is a system, not ad-hoc heroics
Day to day, I:
– Map content to the buyer journey and revenue goals
– Ghostwrite for founders and subject-matter experts
– Turn standards and technical docs into content decision-makers actually read
– Work closely with product, sales and engineering so content is used, not ignored
I’m on the path to Head of Content with a growing focus on product and growth marketing. Open to select freelance or advisory work with B2B SaaS and technical products.
I don’t work with adult content, gambling or crypto exchanges. I don’t collaborate with businesses from Russia or Belarus, or those partnered with them.
If you’re in Gijón and want to talk content, funnels or marketing experiments over coffee or cider — reach out ☕
Inglés
Competencia profesional completa
Ucraniano
Bilingüe o nativo
Polaco
Competencia profesional básica
Acepta trabajo presencial
Gijón (hasta 50 km)
Experiencia
- SDC VerifierSenior Content Marketing Managerenero de 2024 - Hoy (2 años y 5 meses)Gijon, AS, SpainEngineering software for structural verification and standards complianceLed full-funnel content strategy across SEO, demand generation, and product marketing Increased Google Search sessions by 134% year-over-year (from 44,807 to 104,879) Improved engaged sessions by 93% in 2024, totaling over 50,500 sessions Contributed to 79% year-over-year growth in qualified leads through data-driven content initiatives Boosted tracked content events by 142% through optimized engagement strategies Built scalable systems for technical blogs, use cases, product content, and case studies Collaborated with product and engineering teams on cross-functional messaging alignment Managed SEO operations and internal editorial workflows for long-form and in-product content
- SaaS Service - GlockAppsContent Leadjunio de 2023 - noviembre de 2023 (5 meses)Warsaw, PolandB2B SaaS platform for email deliverability and inbox monitoringDeveloped and executed product-led content strategy aligned with SEO and growth targets Created long-form, educational content to support inbound marketing and lead acquisition Aligned messaging with product and design teams to ensure consistency and technical clarity Maintained editorial calendar and managed blog publishing workflow
- The Cultural Heritage FoundationChief Editormarzo de 2022 - septiembre de 2022 (6 meses)Warsaw, PolandNonprofit organization supporting multilingual cultural and educational platformsRevamped content for 5 website projects to enhance user engagement, ensuring quality standards and aligning content with the organization's mission.
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Formación
- Publishing and EditingUkrainian Academy of Printing2019Publishing and Editing
- Publishing and EditingLviv Polygraphic College UAD2014Publishing and Editing