Adriana Obregón

Product Marketing Strategist and Fractional CMO specialized in helping digital companies accelerate their growth. ⭐ My differentiator: Being a global 'dot connector'. I combine 15 years working in startups and scaleups across 11+ industries, have Leadership training (MIT), multicultural experience coordinating actions 30+ countries and knowledge being a trainer in a Master in Growth Hacking and Automation.

I see 360° opportunities that others miss because I understand Technology, Business, and People.

I can help you with:

- Aligning Product, Marketing, and Sales in digital and tech companies

- Go-to-Market strategies: value proposition, buyer personas, channels, messaging, pricing

- Product-Market-Fit: research, pivoting, testing, analysing

- Growth and PLG: achieving more with less using data, A/B tests, automation

- Sales enablement: training, sales collateral

- Retention and CRM: customer journeys, lead nurturing, activation, onboarding, conversion, referral

- Conversion Rate Optimisation: metrics improvement across the funnel

- Metrics: Data analysis, dashboards, KPIs, OKRs

- Leadership: coaching, direction, follow-up

Founder of Fostering more women to work, become leaders and entrepreneurs in the digital and tech space, through Consulting, Education, Coaching and a Youtube podcast with the same name.