Alba Bernabe

Managed €1.2M+ annual ad spend across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Reduced CPL by 50% while maintaining lead volume, significantly improving ROI and efficiency of paid channels. Led international expansion campaigns in Italy, France, and Portugal, adapting targeting and creative strategies to local consumer behavior. Developed top-of-mind brand campaigns to position motorcycle renting as a new business line in emerging markets. Designed full-funnel strategies, combining awareness and conversion tactics to drive both brand growth and lead generation. Collaborated with cross-functional teams (sales, product, and design) to align paid media efforts with overall business objectives. Applied advanced optimization methods, including automated bidding strategies, A/B testing, and audience segmentation, to scale performance. Supported social media growth, scaling the main account from 60k to 360k followers through content strategy, while doubling organic lead generation supported by social ads.

Managed multi-sector paid campaigns, with a strong specialization in e-commerce, while also covering education, hospitality, and restaurant industries. Led nationwide campaigns for school open days, driving lead generation and attendance across multiple regions. Developed and executed branding strategies to boost visibility and positioning for clients across diverse verticals. Collaborated on full-funnel strategies, combining awareness and conversion-focused campaigns to meet client objectives. Supported social media efforts by aligning paid campaigns with organic strategies to maximize visibility and engagement across industries.