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Experiencia
- ISDCRM & Marketing Automation SpecialistEDUCACIÓN & E-LEARNINGnoviembre de 2024 - Hoy (1 año y 6 meses)Barcelona, España- Execution of periodic CRM (HubSpot) audits to validate property structure, database cleanup, and workflow performance.- Design, configure, and maintain automated workflows for email nurturing, lead qualification, and operational tasks.- End-to-end management of the CRM environment and automation in HubSpot, ensuring seamless synchronization with marketing and sales teams.
- OneTotemDigital Marketing Project ManagerCONSEJO & AUDITORÍAenero de 2024 - noviembre de 2024 (11 meses)Madrid, España- Lead multiple digital marketing projects from strategy development to execution, ensuring timely delivery and adherence to budgets.- Conduct audits and develop strategies for email marketing and marketing automation campaigns, resulting in improved engagement and ROI.- Collaborate closely with clients throughout the project lifecycle, from requirements gathering to post-campaign reporting.
- NorthiusProject/Product Marketing ManagerEDUCACIÓN & E-LEARNINGseptiembre de 2022 - enero de 2025 (2 años y 3 meses)La Coruña, EspañaI am leading the CEMP brand launch project in the UK, Belgium, Ireland, Netherlands, and Denmark, assuming a series of key responsibilities, including:- Competitive Analysis: Conducting a thorough analysis of the competition to understand the market landscape and strategic opportunities.- Development of Buyer Personas: Defining and creating detailed buyer profiles to effectively guide our marketing and communication strategies.- Management of External Suppliers: Coordinating and effectively managing external suppliers to ensure the efficient execution of our strategies.- Data Analysis and Campaign Optimization: Using tools such as QlikSense and Salesforce to analyze data and optimize our marketing campaigns.- Collaboration with the Creative Department: Working closely with the creative team to enhance the quality and impact of our creatives.- Landing Page Optimization: Analyzing the performance of our landing pages, implementing improvements to increase conversion and enhance the user experience.- Communication with the Sales Department: Maintaining seamless communication with the sales team to align strategies and ensure effective execution.- Lead Acquisition Strategy (Paid Media): Designing and executing a comprehensive lead acquisition strategy through paid media, developing a media plan and an effective product mix.My notable achievements to date include:Improvement in Cost per Lead (CPL): Our effective measures have driven CPL down from 80 euros to 25 euros, resulting in significant cost savings in customer acquisition.Decrease in Advertising Ratio: We've achieved a reduction in the advertising ratio from 138% to 35%.
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Formación
- Marketing Automation Specialist, Comunicación digital y contenidos multimediaYrkesAkademin Yrkeshögskola2021Marketing Automation Specialist, Comunicación digital y contenidos multimedia
- Social Media Marketing & Strategies courseUdemy Academy2018Social Media Marketing & Strategies course
Certificados
- Inbound CertificationHubspot2019