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Alida Arteaga ArceAA

Alida Arteaga Arce

Digital Marketing | CRM | Project Management

300 €/día
4 proyectos
La Coruña, ES
8-15 años

Tiempo medio de respuesta: 1h

Acerca de Alida

I am a professional with extensive experience in digital marketing, with over 10 years in the field. My background ranges from working in digital marketing and communication agencies to collaborating with a diverse range of clients across various sectors, including the public sector, startups, and education.

My professional experience has focused on managing digital communication projects, web development, social media advertising, and email marketing strategies. Additionally, for the past two years, I have had the privilege of mentoring startups at Venture Cup Sweden.

My skills and expertise can make a significant contribution to your project in the following areas:
• Social Media Strategy: Developing effective strategies to maximize presence and impact across social media platforms.
• Email Marketing Campaign Management: Experience with platforms such as ActiveCampaign, Mailchimp, and HubSpot to create effective campaigns.
• Social Media Advertising: Hands-on experience with campaigns on platforms like Facebook, Instagram, and Snapchat.
• Marketing Automation and CRM: Proficient with tools such as HubSpot CRM, eSputnik, Mailchimp, and ActiveCampaign to automate processes and enhance customer management.
• Digital Marketing Consulting: Providing guidance to help you organize priorities and optimize your online business.
• Digital Communication and Marketing Project Management: Applying agile methodologies to execute projects efficiently and effectively.

If my experience aligns with your needs, I would be delighted to learn more about your project and objectives. I am confident we can collaborate effectively to achieve your digital marketing goals.

I am available to discuss any additional details and learn more about your specific needs.

  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

  • Sueco

    Competencia profesional completa

Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto

Experiencia

  • ISD
    CRM & Marketing Automation Specialist
    EDUCACIÓN & E-LEARNING
    noviembre de 2024 - Hoy (1 año y 6 meses)
    Barcelona, España
    - Execution of periodic CRM (HubSpot) audits to validate property structure, database cleanup, and workflow performance.
    - Design, configure, and maintain automated workflows for email nurturing, lead qualification, and operational tasks.
    - End-to-end management of the CRM environment and automation in HubSpot, ensuring seamless synchronization with marketing and sales teams.
    HubSpot Marketing Workflow HubSpot CRM Marketing Automation Marketing digital
  • OneTotem
    Digital Marketing Project Manager
    CONSEJO & AUDITORÍA
    enero de 2024 - noviembre de 2024 (11 meses)
    Madrid, España
    - Lead multiple digital marketing projects from strategy development to execution, ensuring timely delivery and adherence to budgets.
    - Conduct audits and develop strategies for email marketing and marketing automation campaigns, resulting in improved engagement and ROI.
    - Collaborate closely with clients throughout the project lifecycle, from requirements gathering to post-campaign reporting.
    Marketing Automation Project Management Marketing digital Email marketing
  • Northius
    Project/Product Marketing Manager
    EDUCACIÓN & E-LEARNING
    septiembre de 2022 - enero de 2025 (2 años y 3 meses)
    La Coruña, España
    I am leading the CEMP brand launch project in the UK, Belgium, Ireland, Netherlands, and Denmark, assuming a series of key responsibilities, including:

    - Competitive Analysis: Conducting a thorough analysis of the competition to understand the market landscape and strategic opportunities.

    - Development of Buyer Personas: Defining and creating detailed buyer profiles to effectively guide our marketing and communication strategies.

    - Management of External Suppliers: Coordinating and effectively managing external suppliers to ensure the efficient execution of our strategies.

    - Data Analysis and Campaign Optimization: Using tools such as QlikSense and Salesforce to analyze data and optimize our marketing campaigns.

    - Collaboration with the Creative Department: Working closely with the creative team to enhance the quality and impact of our creatives.

    - Landing Page Optimization: Analyzing the performance of our landing pages, implementing improvements to increase conversion and enhance the user experience.

    - Communication with the Sales Department: Maintaining seamless communication with the sales team to align strategies and ensure effective execution.

    - Lead Acquisition Strategy (Paid Media): Designing and executing a comprehensive lead acquisition strategy through paid media, developing a media plan and an effective product mix.

    My notable achievements to date include:
    Improvement in Cost per Lead (CPL): Our effective measures have driven CPL down from 80 euros to 25 euros, resulting in significant cost savings in customer acquisition.
    Decrease in Advertising Ratio: We've achieved a reduction in the advertising ratio from 138% to 35%.

    Estrategia digital Project Manager Product Marketing Análisis de datos Marketing digital

Reseñas

4,0

de 1 valoraciones

C

Carolina

ISD

Revisado el 16/9/2025

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Formación

  • Marketing Automation Specialist, Comunicación digital y contenidos multimedia
    YrkesAkademin Yrkeshögskola
    2021
    Marketing Automation Specialist, Comunicación digital y contenidos multimedia
  • Social Media Marketing & Strategies course
    Udemy Academy
    2018
    Social Media Marketing & Strategies course

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