Descripción

Marketing Manager | Strategy, Positioning & Brand Growth

About me:

I am a strategic marketing leader with a proven track record in brand positioning and narrative strategy for AI and emerging tech ecosystems.

I bridge the gap between technical complexity and market-ready storytelling, ensuring that every brand touchpoint, from visual identity to community engagement, is aligned with the core business goals.

I specialize in taking ownership of the brand's strategic direction, coordinating cross-functional teams, and leading high-impact product launches in decentralized environments.

What I bring to your team:

Brand Strategy & Positioning: I define the brand's narrative and messaging frameworks to build long-term authority.
Visual & Cross-Functional Coordination: I work closely with design teams and other areas of the company to ensure the brand’s visual identity and product direction are perfectly synced.
Growth & Partnerships: Experienced in managing ambassador programs and KOL collaborations (+20 ambassadors/KOLs) to expand ecosystem reach.
Go-to-Market (GTM) Leadership: I lead product launch strategies, from initial framing to cross-team execution and community initiatives.
AI-Assisted Content Systems: I implement efficient editorial workflows using AI tools to produce high-quality thought leadership, podcasts, and newsletters in less time.

Professional Background:

Head of Marketing at AITV, leading GTM and narrative for AI-native platforms.
Communications Lead at dOrg, translating complex Web3 infrastructure into accessible content.
Social Media & Content Lead for blockchain, web3 and tech positioning and technical audiences.

I am looking for part-time or project-based roles where I can drive the brand's narrative and lead strategic growth initiatives.

Ámbito de especialización en el sector

Idiomas

Español
Bilingüe o nativo
Inglés
Competencia profesional completa

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

AITV
Head of Marketing
REDES SOCIALES
enero de 2025 - Hoy (1 año y 5 meses)
● Lead marketing strategy and positioning for an AI-native media and Web3 ecosystem platform.
● Shape go-to-market initiatives including launches, narrative framing, and ecosystem collaborations.
● Designed and led creator and partner programs across AI and crypto-native audiences (+20 ambassadors, +20 KOLs).
● Built AI-assisted content systems for research, scripting, repurposing, and multi-channel distribution, reducing production time by ~50%.
● Defined messaging frameworks aligning product evolution with ecosystem understanding and adoption.
● Lead go-to-market planning for new AI agents launched on the network, coordinating cross-functional execution across growth, product, and partner teams.
Content marketing Positioning strategy Communication strategy Social media artificial intelligence
dOrg
Communications Lead
HIGH TECH
enero de 2022 - Hoy (4 años y 5 meses)
● Lead communications and marketing initiatives across dOrg and client-facing Web3 infrastructure projects, including public funding, Layer 1, and AI-related ecosystems.
● Led multi-platform narrative and content strategies for Web3 infrastructure clients. Translated complex blockchain architecture, governance models, and developer tooling into accessible positioning and storytelling.
● Partnered with developers, operators, and founders to align narrative with technical milestones and product direction.
● Produced and managed dOrg's podcast (38 episodes), owning guest sourcing, editorial direction, and distribution.
● Implemented AI-assisted editorial systems that reduced content production time by ~60%.
● Contributed to grant research and proposal narratives within blockchain funding ecosystems.
● Built and automated newsletter distribution (+300 subscribers). Selected Ecosystem Work
● Supported developer ecosystem communications and lifecycle content for Layer 1 infrastructure initiatives.
● Developed cross-promotional content strategies and narrative initiatives for AI/Web3 networks including Gaia.net.
● Produced ecosystem content and long-form articles for Ethereum-aligned initiatives such as DAO Drops.
● Executed editorial and email campaigns supporting grant-funded initiatives and ecosystem storytelling.
Content marketing Communication strategy Partnerships Email marketing Podcast
Zeniq Technologies
Social Media Manager & Content Writer
HIGH TECH
enero de 2021 - enero de 2022 (1 año)
● Developed and executed social media strategies aligned with blockchain positioning.
● Produced technical and educational content for crypto-native audiences.
● Conducted competitor research, messaging audits, and brand monitoring.
● Leveraged AI tools to improve content production efficiency and consistency.
● Developed executive thought leadership and long-form content aligned with brand positioning.
Content marketing Positioning strategy Social media artificial intelligence Communication strategy