Andrea Maurieres

• Lead revenue strategy and full P&L accountability across Spain, UK, Germany, US, Chile, Argentina, Colombia, and Mexico, ensuring alignment with revenue operations best practices.

• Built the company's revenue engine from scratch (Acquisition and retention strategy). Tripled ARR in under 2 years with consistent 7% MoM MRR growth and reduced customer acquisition cost (CAC) through pricing and targeting optimization.

• Designed and executed GTM for 3 paid products and 4 upsells; expanded into 7 international markets (DACH, UK, US, LATAM), contributing 73% of new MRR.

• Built and led a 30+ person revenue team across Inside (AE & SDR) Sales, CS, Partnerships, and Affiliates. Implemented performance-based comp models, onboarding plans, and sales enablement playbooks—improving quota attainment by 25% , revamping pipeline processes and reducing ramp time by 40%.

• Rolled out AI tools (HubSpot, Apollo, Clay, Looker) to streamline sales and revenue operations, cutting lead-to-close time by 25% and boosting conversion by 18%.

• Spearheaded pricing experiments and ARPU optimization with Finance and Product, resulting in a 22% ARPU increase and improved unit economics.

• Drove GTM alignment across Product, Ops, and Data to enhance conversion and churn reduction throughout the customer lifecycle.

• Implemented Product-Led Growth (PLG) integrated with Sales-Led Growth (SLG), boosting self-serve conversion and driving 15% of new MRR after 6 months.

• Built and executed GTM and sales strategy for Chile from scratch; owned P&L and pricing, reaching profitability in 12 months.

• Launched two sales teams (field + inside) and contributed to 50% of new revenue with new SMB segment.

• Designed acquisition flows, SaaS pricing models, and retention metrics across internal and partner-led growth.

• Scaled team from 0 to 21, including 3 direct reports; created onboarding, performance management, and forecasting systems.

• Deployed Salesforce, playbooks, and dashboards to increase pipeline visibility and reporting consistency.

• Launched four acquisition channels-Affiliate, Retail, Pop-Ups, and Events-driving 54% of total revenue by Month 5 & Opened 2 branded store and 6 pop up stores

• Built affiliate network with 600+ partners in 2 months and negotiated placement in top 4 Chilean retailers.

• Built and led 15-person sales team in under 6 months with 100% retention.