Annie Yaker

Most brands are leaving revenue on the table. Not because they have a bad product, but because the experience after the sale is an afterthought.

I'm the person you call to fix that.

I'm a CRM and lifecycle marketing strategist specializing in fashion and beauty eCommerce. I design the email, SMS, and automation systems that turn one-time buyers into loyal customers and loyal customers into your most reliable revenue channel. €5M+ in directly attributable results, across brands from emerging DTC to established multi-channel.

But beyond the numbers, I show up as a genuine partner. I care about the people behind the brands I work with. I bring energy, clear thinking, and the kind of "let's figure this out together" mentality that makes hard projects feel lighter. Whether I'm embedded in your team or working alongside it, I'm not just delivering strategy. I'm in your corner.

I also bring deep AI and automation fluency to every engagement. I don't just use the tools. I build workflows around them so your team spends less time on the repetitive stuff and more time on the work that actually moves the needle.

Based in Madrid. Available for EU and US clients. Fast to onboard, easy to work with, and genuinely invested in your success.