Acerca de Bertrand
CMO & COO on demand with demonstrated expertise in B2B & B2C, both in France and internationally, across Ecommerce, SaaS, Marketplace, Brick and Mortar, and Pure Player sites.
Backed by tangible results in diverse industries including PharmaTech, Adtech, Gambling, Fin Tech, Sport tech, Food Tech, Education Tech, Beauty, Luxury Goods, and Hospitality.
A profile that combines strategic and operational capabilities, I can assist you in defining, structuring, implementing, and overseeing activities for your startup. Additionally, I can serve as a subject-matter expert in Growth Marketing, Branding | Communication, Business Development, Product Development, and Supply Chain / Logistics.
No matter where you are in your company's development cycle (Pre Seed / Seed / Series A/B/C, IPO, publicly traded companies, or family-owned enterprises), I can leverage my 20 years of professional experience to design disruptive solutions.
Francés
Bilingüe o nativo
Inglés
Competencia profesional completa
Español
Competencia profesional básica
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- ALTEA consultingCMO & COO on demandE-COMMERCEjunio de 2022 - Hoy (4 años)- Grape Hospitality & Intercontinental Hotels Group - Content optimization- The Serious Gut (Probiotics) - Seed startup strategist - 2 months- ManoManoPro.fr (DIY) - Head of Marketing B2B, maternity leave interim - 6 months- Mômji.fr (Babysitting) - Maternity Cover Marketing Director - 5 months- Rouvenat.com (Fine jewelry) - Seed Startup strategist - 9 months- Madeinpigalle.com (Perfumes) - Seed Startup strategist - 3 months- Novieta.com (Hospitality) - Seed Startup strategistInterim CMO, Interim COO, Marketing Director, Head of Growth freelance, Head of Growth on demand, Outsourced CMO/COO
- UNYChief Operating OfficerSALUD & BIENESTARmarzo de 2020 - octubre de 2022 (2 años y 7 meses)Paris, FranceCo-founder of a gender-neutral body hair care company. Clean & sustainable products. www.myuny.fr1. Brand Positioning:- Brand Identity, Market Positioning, Brand Image, Unique Selling Proposition (USP)2. Product Strategy:- Product Development, Product Innovation, Product Diversification3. Pricing Strategy:- Pricing Optimization, Competitive Pricing, Pricing Analysis4. Retail Strategy:- Retail Partnerships, Distribution Channels, Channel Management5. Cosmetics Production:- Product Manufacturing, Production Processes, Quality Control, Manufacturing Standards, Cosmetic Formulation6. Logistics Management:- Supply Chain Management Distribution Logistics, Inventory Management, Order Fulfillment7. Strategic Partnership:- Business Alliances, Strategic Collaboration, Partner Engagement, Co-Creation8. E-commerce Strategy:- Online Sales Strategy, E-commerce Platform, Online Retailing9. Brand Development:- Brand Building, Brand Growth, Brand Enhancement10. Consumer Engagement:- Customer Interaction, Engagement Strategies, Customer Experience11. Product Launch:- New Product Introduction, Launch Campaign
- BAM Karaoke BoxChief Sales & Marketing OfficerENTRETENIMIENTO & TIEMPO LIBREseptiembre de 2018 - febrero de 2020 (1 año y 5 meses)Paris, FranceBuild up the marketing / sales / customer service / product development / business development teams from the ground up through existing employees, new hires and third-party providers.
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Formación
- FullStack Coding Bootcamp, Computer ScienceLe Wagon2016FullStack Coding Bootcamp, Computer Science
- Master of International StudiesIAE FRANCE - Écoles Universitaires de Management2003Master, International Management