Acerca de Cristina
Spanish Market Entry & Customer Success Partner | SaaS & B2B Expansion Specialist
I help SaaS and B2B entrepreneurs and companies expand and thrive in Spain, bridging the gap between your strategy and the local market reality.
With 7+ years in international sales, account management and customer success, I combine analytical thinking with a human touch to build trust, streamline operations and turn prospects into loyal clients.
In short: I act as your local partner in Spain, managing your client relationships end-to-end, from market entry and lead generation to onboarding, retention, and growth.
What I can help you with?
- Market Entry & Expansion: Local strategy, client segmentation, and positioning.
- Lead Generation & Sales Ops: LinkedIn Sales Navigator, CRM setup, MEDDIC qualification, cold outreach.
- Customer Success Management: Onboarding, upselling, and retention programs that boost ROI.
- Process Optimization: CRM workflows, automation and KPI dashboards.
- Account Management: Day-to-day communication, reporting, and long-term relationship building.
Case Example – SaaS Expansion in Spain.
Supported a European SaaS company entering the Spanish hospitality market:
- ✔ +65% faster response times
- ✔ 100% retention of top 10 accounts in 3 months
- ✔ +25% ROI through localized Customer Success operations
Why work with me?
- 🇪🇸 Native Spanish, fluent English – culturally fluent and locally connected
- 📈 Experience managing clients across the full sales funnel
- ⚙️ Process-driven, reliable, and proactive — I keep your clients happy while you scale
- 🌍 Based in Spain, aligned with EU time zones and business culture
Let’s talk
If you’re looking for a partner who understands both strategy and execution, I’d love to discuss how we can make your Spanish expansion efficient, profitable, and sustainable.
Inglés
Competencia profesional completa
Español
Bilingüe o nativo
Acepta trabajo presencial
Córdoba (hasta 50 km)
Experiencia
- Climer TechnologyInternational Key Account ManagerIMPORTACIÓN & EXPORTACIÓNabril de 2023 - abril de 2025 (2 años)Lucena, España
- Managed full sales cycle for an international B2B and OEM client portfolio worth over €1.5M annually across EMEA, overseeing +10 key accounts with an average ticket size of €60K.
- Coordinated cross-functional teams in production, engineering, R&D, logistics, and administration to deliver customised solutions aligned with each client’s needs.
- Led OEM client onboarding, providing documentation and training for fast market integration.
- Managed the CRM to optimise lead tracking and account follow-ups and used the MEDDIC methodology to qualify prospects effectively.ç
- Proactively resolved complex operational and technical issues, maintaining business continuity and ensuring high levels of client satisfaction and retention.
- Conducted strategic market analysis and executed outbound marketing initiatives to identify and engage potential clients, leading to successful expansion into new markets including Vietnam, Morocco and Denmark.
- Enterprise Renta CarAssistant Branch Managermayo de 2021 - abril de 2023 (1 año y 11 meses)Cordova, AN, Spain
- Acted as Assistant Branch Manager, leading the team and ensuring target achievement in the absence of the Branch Manager.
- Responsible for the daily commercial and operational management of the branch, including B2B and B2C sales, customer service, and administrative control.
- Coordinated fleet management and operational costs, optimising vehicle availability and turnover.
- Conducted local market analysis and executed marketing actions that boosted new customer acquisition.
- Proactively resolved incidents, maintaining high standards of customer satisfaction and loyalty.
- Trained and onboarded new employees in operational workflows and customer service standards.
- Little Rock Marriott 5*Rooms Division Management ProgramVIAJES & TURISMOmarzo de 2019 - marzo de 2020 (1 año)Little Rock, AR, USACompleted a rotational management program that allowed me to develop key skills in client management, leadership, and process optimisation within a global brand like Marriott where I Gained strategic knowledge in business vision, operational management, and excellence standards across the following departments:
- Front Desk: Managed the full customer experience, including check-in/check-out procedures, personalised service, reservations management, billing control, cash handling, and coordination with other departments.
- Housekeeping Supervisor: Led teams in cleaning operations, ensuring quality standards and operational efficiency. Responsible for shift planning, task allocation, and inventory control.
- Manager on Duty: Held full responsibility for hotel operations during assigned shifts, managing incidents, overseeing staff, room assignments, interdepartmental coordination, and operational supervision.
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Formación
- MBA - Masters of Business Administration.IEBS BIZTECH SCHOOL2021MBA
- HOTEL MANAGEMENT MASTEROSTELEA2018HOTEL MANAGEMENT MASTER
Certificados
- Make Course: Learn to Automate Processes Without CodingUdemy2025
- Agile Product ManagementUdemy2025