- Managing a group of Salesforce Developers and Consultants, I led a complete restructuring of the data model inside our organization with more than 20 new Custom objects and hundreds of fields and new relationships between them.
- Definition and execution of complex new integrations between Salesforce and other platforms using APIs and Zapier extensively, with more than 400k tasks executed per month.
- Creation of an automated process in order to publish events and all its related objects with just the click of a button in platforms like Eventbrite, Meetup, Website and Salesforce. Also implementing specific flows to allow this system for external organizers across the globe.
- Developing a new checkout system, integrating Paypal Pro with Salesforce and enhancing the whole management of Payments inside Sales Cloud with automatic calculations of refunds, installments, revenue and commisions.
- Creation and definition of new marketing segmentation using the proper CRM data. implementation of 75+ automatic sequences (both Segment and Event Triggered using Customer.io) involving Webhooks, SMS, Email or Push Notifications.
- Definition of scalable solutions and workflows for the increase in our courses (offline and online) and location offering.
- Creation of a customized Outbound Calling system inside Salesforce using Visualforce pages and Twilio integration.
- Implementation and definition of several Slack Bots and notifications across the company, giving KPI and key information to stakeholders in each channel automatically.
- KPI definition along data reporting and analysis oriented to advise with actionable and SMART data insights on Weekly Leadership meetings.
- Being the main point of contact for any technical issue or requirement impacting company processes.
- Integration of Salesforce Sales Cloud in all of the company departments, getting rid of Google Spreadsheets, thus hugely improving data quality, processes and efficiency across the board.
- Creation of new automated Customer Journeys, creating different status for each qualification stage and defining the messages and touchpoints for each of them.
- On the Paid Acquisition side I managed dozens of campaigns on Adwords, Facebook Ads and Linkedin Ads creating a new structure, more scalable and organized, that allowed 2x growth on ROI for our courses offerings.
- Creation of a PPC actual profit dashboard applying customized scripts and techniques to insert Source, Medium and Campaign data into Salesforce, mixing it with monetary information and a unique attribution model in order to measure channels and campaigns performance in real time.
- Continuous improvements on the Website (GTM tagging, Forms creation, new Landing Pages, A/B Testing, loading speed performance, sync between Salesforce and Wordpress objects) using Agile and Scrum methodologies.