Doina Aznar

D’Exclusive is my professional umbrella through which I develop advisory, product, and experience-led work across luxury travel, hospitality, premium events, and culinary journeys. It brings together independent initiatives and collaborations focused on experience strategy, product structuring, partnerships, and distribution, working with private clients, brands, and organizations in an international context.

My role is strategic and hands-on at a senior level, spanning concept development, experience and service design, commercial structuring, and partner coordination. Projects are developed selectively and delivered either directly or in collaboration with external teams and partners, depending on scope and context. I work through select collaborations and revenue-generating partnerships, with a strong focus on craft, clarity, and meaningful client outcomes.

Design and delivery of intimate, well-crafted gatherings for private clients and partners, including business breakfasts, thematic lunches, and retreat-style formats.

Focus on atmosphere, rhythm, and meaningful interaction, rather than large-scale or generic event production.

Collaboration with venues, chefs, cultural partners, and local producers to create distinctive, context-driven formats.Development of select collaborations and partnerships for private clients and small-scale brand engagements.

Founded and led a portfolio of premium experience products distributed through major global platforms, including Expedia, Airbnb Experiences, and Viator.

Designed and structured locally rooted, premium experiences, curated for quality, authenticity, and international market appeal.

Oversaw end-to-end product development, from concept creation and experience design to storytelling, pricing strategy, supplier selection, and quality standards.

Built and managed collaborations with boutique hotels, venues, cultural institutions, chefs, guides, and local experts, ensuring distinctive and consistently high-quality delivery.

Adapted and positioned experience products for international marketplaces, aligning content, structure, and customer expectations with platform requirements.

Secured official recognition from Madrid's Tourism Office, with selected experiences featured in the city's tourism materials distributed to visitors.

Architected and implemented a multi-channel distribution ecosystem, combining direct client delivery with structured distribution via global travel platforms.

Designed and managed the end-to-end distribution architecture using Bókun as the core travel management system, enabling inventory management, pricing, availability, and reseller connectivity.

Negotiated and executed contracts with international resellers and distribution partners, supporting scalable global sales.

Established and maintained direct contractual relationships with global service providers (experiences, mobility, hospitality, VIP services), ensuring reliability and commercial viability.

Developed modular, reusable experience products, allowing partners and clients to assemble customized itineraries while maintaining premium standards and brand consistency.