Elisabetta Merlo

Alongside developing institutional partnerships, I coordinated cross-functional initiatives with marketing, product, implementation, and customer success teams to align regional market needs with go-to-market strategies and successful platform adoption. I also managed tenders and RFP processes, ensuring proposals met institutional requirements and supported strategic opportunities.

• • Built trusted relationships with academic leadership, IT departments, and awarding bodies, navigating complex decision-making processes.

• • Provided regional market insights to support strategic positioning and market expansion initiatives.

• • Collaborated with the marketing team on campaigns, conferences, webinars, and thought leadership initiatives targeting higher education audiences.

• • Represented the company at sector events and institutional meetings, strengthening Inspera's visibility across the EMEA education ecosystem.

• • Coordinated with cross-functional teams to support onboarding, implementation planning, and institutional engagement.

In my role, identify key opportunities and trends. Orchestrated strategic marketing campaigns, cultivating relationships with key accounts to enhance conversion rates. I apply project management expertise to implement initiatives, ensuring a prominent market presence. Proactively proposed and executed improvements to align products with the specific demands of the EMEA markets, while consistently optimizing strategies based on market insights.

I was responsible for Business Development, Account Management, and Admissions Calls to the Ignite Program in both Spanish and English, all of which were reported directly to the CEO. My role included a number of key responsibilities, such as: managing and nurturing the relationships with existing clients to ensure their needs are met and to identify potential upselling and cross-selling opportunities; identifying potential partners and relevant

Additionally, I was responsible for co-creating and launching products internationally, while collaborating and leading remotely. I was expected to own the development of clear product positioning, demonstration collateral and go-to-market strategies, as well as articulate and present ideas and concepts in a compelling way. Furthermore, I was needed to engage prospects in a consultative selling sales approach, manage multiple accounts simultaneously during the early stages of the funnel, and attain sales quotas in the millions, demonstrating an ability to meet or exceed sales targets.