Emilio Ramos

I help global brands turn customer data into meaningful, measurable growth through smart CRM and lifecycle marketing.

I’m a CRM & Lifecycle Marketing Strategist with extensive experience leading acquisition, retention, and reactivation strategies in complex, multi‑brand and international environments. I design data‑driven lifecycle roadmaps that ensure the right message reaches the right audience at the right moment across Email, App, Push, and other key touchpoints.

Currently, as Global Head of CRM Lifecycles at PageGroup, I lead the global CRM lifecycle strategy across multiple brands, working closely with Marketing, Product, Data, BI, and Operations teams. I oversee the end‑to‑end customer journey, driving engagement, loyalty, and ROI through segmentation, automation, experimentation, and performance optimisation at scale.

Previously, I built CRM functions from the ground up, most notably as Head of CRM for Miravia (Alibaba Group), where I defined strategy, implemented tools, launched omnichannel lifecycle programs, and delivered over 70 automated and transactional communications covering the full customer journey. Across roles in ecommerce, retail, and marketplaces, I consistently combine strategy, execution, analytics, and leadership to drive measurable business impact.

I specialise in global CRM and lifecycle strategies, acquisition and retention programs, segmentation and automation frameworks, omnichannel campaigns, triggered journeys, and CRM performance measurement. Organised, proactive, and collaborative, I thrive in international environments, working fluently in English and Spanish, with a strong focus on impact, trust, and continuous improvement.