Acerca de Fabiana
🚀 I build brands that move people and systems that drive real growth. I work at the intersection of Strategy, AI, Data and Human Connection, turning marketing, brand, events and technology into measurable business impact.
With experience across pharma, tech, and events, I’ve led 360 marketing strategies, launched brands, and driven business development, always focused on what actually influences people and markets.
I simplify complexity.
I connect data with intuition.
I turn insights into scalable systems.
I believe the brands that win today are:
— Human enough to connect
— Bold enough to stand out
— Smart enough to scale
Ready to build something that actually moves? Let's talk.
Español
Bilingüe o nativo
Inglés
Bilingüe o nativo
Portugués
Competencia profesional básica
Catalán
Competencia profesional básica
Acepta trabajo presencial
Barcelona (hasta 50 km)
Experiencia
- B. Wave Studio — Brand Strategy, AI & Marketing SystemsBrand Strategist & AI Marketing Consultantenero de 2026 - Hoy (7 meses)• • Founded B. Wave Studio, a strategic consultancy helping companies build and scale their brands through strategy, AI integration, and human-centered communication.• • Developed proprietary framework The Wave Method™ (Spark → Wave → Ride) and four outcome based service systems: Brand Clarity, AI Leverage, Marketing Momentum, and Market Activation.• • Evaluate and refine brand messaging, positioning, and identity assets for B2B clients — ensuring consistency, clarity, and strategic alignment across all touchpoints.• • Facilitate AI Strategy Workshops for B2B organisations, driving strategic AI adoption in marketing and communications.• • Design and assess brand scenarios from multiple stakeholder perspectives: brand lead, client, audience, and marketing team.• • Review AI-generated content for brand alignment, tone accuracy, and real-world applicability.
- Capitole ConsultingMarketing & Communications Leadenero de 2023 - febrero de 2025 (2 años y 1 mes)• • Led all brand strategy and marketing communications for a pan-European technology consultancy (Spain, France, Portugal, UK).• • Managed cross-functional team overseeing brand identity, content, digital, events, PR, and executive communications.• • Designed and executed 360° integrated brand strategies: employer branding, thought leadership, B2B positioning, and executive communications.• • Evaluated brand consistency and messaging compliance across all channels and markets.• • Built KPI frameworks and A/B testing systems to measure brand and campaign performance.
- MediktorMarketing & Communications Leadfebrero de 2020 - diciembre de 2022 (2 años y 10 meses)• • Owned B2B and B2C brand and marketing strategy across all digital channels.• • Led brand messaging, PR, press releases, corporate events, and media positioning.• • Managed full-funnel content strategy with continuous evaluation of brand voice consistency and audience alignment.• • Implemented HubSpot automation and analytics frameworks for performance optimisation.
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Formación
- AI Workflows & AutomationIronhack2026Hands-on course focused on applying AI in real workflows. Covered prompt engineering, AI agents, and automation tools like Make and Zapier to design smarter, faster processes that save time and create real impact.
- AI in Digital Marketing & Growth StrategyCEI2025AI in Digital Marketing & Growth Strategy