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Florencia SilvaFS

Florencia Silva

Paid Media Specialist | Google Ads & Meta Ads

250 €/día
Barcelona, ES
3-7 años

Tiempo medio de respuesta: 1h

Acerca de Florencia

I am a Paid Media Specialist focused on performance marketing across Google Ads and Meta Ads, helping businesses scale through data-driven and structured advertising strategies.

I specialize in building and optimizing multi-product campaigns including Search, Display, Shopping, Performance Max, YouTube, and App campaigns, with a strong focus on lead generation, ROAS improvement, and efficient account structures.

My background combines digital marketing, advertising, and creative strategy, allowing me to not only manage campaigns but also understand messaging, audience targeting, and overall brand performance.

What I can help you with:

• Google Ads campaign setup & optimization
• Meta Ads strategy & campaign structure
• Performance marketing audits
• Lead generation campaigns
• E-commerce advertising strategy
• Conversion optimization (CPL / ROAS)
• Campaign structure & scaling strategy
  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

  • Catalán

    Nociones

Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto

Experiencia

  • Google by Teleperformance
    Google Ads Specialist
    abril de 2024 - Hoy (2 años y 4 meses)
    Barcelona, Spain
    • Managed and optimized multi-channel Google Ads campaigns (Search, Display, YouTube, Shopping, Performance Max, Discovery, Apps) aligned with client objectives.
    • Translated client goals into campaign strategies, ensuring performance-focused execution across multiple accounts.
    • Monitored performance and optimized campaigns based on KPIs such as ROAS, leads, and engagement.
    Google Ads Campaign Strategy Performance Marketing E-commerce Marketing Lead generation
  • Freelancer
    Community Manager
    marzo de 2022 - junio de 2024 (2 años y 3 meses)
    Barcelona, Spain
    • Managed social media accounts, developing content strategies aligned with brand goals and audience needs.
    • Planned, created, and scheduled content across platforms (Instagram, Facebook), ensuring consistent brand voice and messaging.
    • Engaged with online communities by responding to comments, messages, and interactions to increase engagement and brand presence.
    Performance Marketing Marketing digital Social media
  • TELUS International Europe
    Quality Auditor & Subject Matter Expert
    febrero de 2020 - diciembre de 2021 (1 año y 10 meses)
    Barcelona, Spain
    • Training market team social media guidelines and trends
    • Develop creative training material
    • Analyze and review reported Spanish social media content according to guidelines
    • Research, prevent and solve challenges related to accounts
    • Analyze market trends and behaviors
    Social media Social Media Marketing Presentation Skills

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