Gerardo Tomas Hernandez Rodriguez

• Provide ongoing consulting to a local, referral-based professional services firm scaling into a cross-border business through brand and communications updates, modernizing digital tools, and coordinating vendors to better serve high-value clients and future stakeholders.

• Led rebranding for an Asian startup, including brand guide, brand story, website, and SEO audits, and customer testimonials to support GTM efforts in North America and Europe.

• Developed and launched a streaming concert series for a nonprofit orchestra, leveraging existing channels, donor base, and the founder's network to maintain fundraising during the pandemic.

Technical and regulatory services provider for the global food supply chain

• Audited high-volume content requests, stakeholder needs, and legacy assets to identify repeatable patterns that could be systematized with LLMs.

• Designed reusable prompt libraries to generate and refine new messaging, overcoming limited SME availability and limited source material.

• Used AI to test narrative clarity, ensure tone consistency, and benchmark features and positioning against industry standard, resulting in faster production of audience-ready copy.

• Documented use cases, best practices and prompt templates to scale repeatable processes for future campaigns across the organization.

Global talent marketplace connecting companies with remote technical professionals

• Ran a structured sales narrative audit to pinpoint gaps in market context, segment definition, and ICP clarity; turned insights into a repeatable process to build an updated company-level sales narrative with differentiated messaging and positioning for SMB and mid-market segments.

• Managed GTM for a new talent platform and cross-border healthcare pilot, aligning onboarding, enablement, and adoption playbooks that can be adapted for new product rollouts.

• Redesigned customer communications to support a major service model change, including reusable onboarding decks, FAQ docs, and training.