Descripción

I am a global brand and marketing strategist with experience building, repositioning and growing premium brands across spirits, lifestyle and consumer sectors.

My background spans Diageo, Moët Hennessy and Stoli Group, where I have led:

• Brand strategy, positioning and repositioning

• 360° marketing campaigns and creative platforms

• Consumer engagement, content and communications

• Innovation, portfolio and go-to-market projects

• Trade marketing and market activation

• CRM, lifecycle marketing and marketing automation

I help brands connect long-term strategy with execution across the full customer journey — from consumer insights and storytelling to creative development, digital content and performance-driven initiatives.

Having lived and worked across five countries, I bring a multicultural perspective and the ability to translate global brand platforms into locally relevant consumer experiences.

Areas of expertise: Global Brand Strategy • Brand Positioning • Consumer Insights • Creative Strategy • 360° Marketing • Brand Content • CRM • Lifecycle Marketing • Marketing Automation • Consumer Engagement • Innovation • Go-to-Market • Trade Marketing • International Marketing • Premium & Lifestyle Brands

Ámbito de especialización en el sector

Idiomas

Inglés
Bilingüe o nativo
Español
Bilingüe o nativo
Portugués
Bilingüe o nativo
Francés
Competencia profesional completa

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

Guilherme Brun Branding Studio
Founder & Brand Strategist Consultant
enero de 2025 - Hoy (1 año y 7 meses)
Madrid, Spain
• • Lead international brand strategy, innovation roadmaps and 360° communication programs for premium brands expanding globally.
• • Define global brand foundations, positioning platforms and activation toolkits to support scalable market execution.
• • Advise on product positioning, sensorial storytelling and visual brand worlds to enhance desirability and differentiation across international markets.
• • Support go-to-market strategies and portfolio prioritization to enable successful launches and regional expansion across the Americas, Europe and Asia Pacific.
STOLI Group,
Global Head of brand strategy STOLI and Elit Ultra-Premium Vodka
enero de 2021 - enero de 2024 (3 años)
Madrid, Spain
• • Led global brand strategy and repositioning of STOLI and elit ultra-premium vodka portfolios across 30+ international markets, driving premiumization and brand growth.
• • Developed and executed global brand platforms, annual brand plans and activation frameworks to align regional and distributorteams worldwide.
• • Directed global innovation pipeline including limited editions, flavour initiatives and packaging concepts from insight to in-market launch.
• • Created global marketing toolkits, omni-channel content and activation guidelines ensuring consistent yet culturally relevant brand execution across markets.
• • Partnered cross-functionally with Sales, Finance, Supply Chain and agency partners to deliver go-to-market strategies, SKU prioritization and distributor engagement.
• • Synthesized consumer, customer and category insights to inform brand programming and long-term strategic initiatives.
• • Managed A&P investment allocation and performance tracking to ensure efficient spend and strong return on global brand programs.
Guilherme Brun Branding Studio
Founder & Brand Strategist Consultant
enero de 2018 - enero de 2020 (2 años)
Paris, France
• • Advised luxury, beauty, hospitality and premium lifestyle brands on global brand platforms, storytelling and integrated communication strategies.
• • Developed consumer-centric positioning frameworks and culturally relevant activation concepts across international markets.
• • Created high-impact campaigns, experiential programs and sensorial brand experiences to elevate brand desirability and premium perception. Chandon Super Premium Sparkling