¡Bienvenido al perfil Malt de Guillaume !
Localización y desplazamiento
- Localización
- Barcelona, CT, Spain
- Puede trabajar en tus oficinas en
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- Alrededor de Barcelona y 50 kms
Preferencias
- Duración del proyecto
-
Preferiría:
- Entre 1 y 3 meses
- Entre 3 y 6 meses
Preferiría evitar:- ≤ 1 semana
- ≤ 1 mes
- Tamaño de la empresa
-
Preferiría:
- 250-999 personas
- 1000-4999 personas
- ≥ 5000 personas
Preferiría evitar:- 1 persona
- 2-10 personas
- 11-49 personas
Verificaciones
Firmado el código de conducta freelance
Consultar el código
Idiomas
Categorías
Habilidades (11)
Guillaume en pocas palabras
- Defining and rolling-out CRM multi-channel roadmaps: 100+ trigger emails, newsletters, push notifications, SMS, promotional vouchers
- Launch and animation of a customer loyalty program : 10M+ members
- Expertise in various marketing tools : Google Analytics, Tableau Software, Adobe Campaign, Sendinblue, Batch…
- Msc. Marketing & Strategy, Warwick Business School and Neoma Busines School graduate
- Double nationality French-British
Experiencia
LeBonCoin - Adevinta France
E-commerce
CRM Manager
-Operational expert and point of contact on email and push notifications channel, campaigns action plans delivery and delivrability monitoring
-Strategic thinking around 'customer centric' BtoC and BtoB
Videdressing
E-commerce
Head of CRM
- Developing customer life cycle via automatic emails, push notifications, onsite promotions
- Managing monthly promotions budget and increasing overall repurchase/sell rate
Rakuten France - Rakuten
E-commerce
Loyalty Marketing Manager (ex Priceminister)
-Animation of site functionnalities: Wish, Reviews, Sponsorship, Automatic Emails
PayPal - PAYPAL
Marketing Campaign Manager
- Planning of all PayPal France marketing campaigns (banners, ad-hoc and recurring emails) and reporting tool development
- Coordination with global operational teams in San José (US) and London participation in French and European campaigns.
- Analysis of emailing campaigns ROI at European level, results presentation and recommendations.
- Participation in team brainstorms and management of other ad-hoc projects
- Day-to-day communication in English
Santander Bank, N.A.
Consulting Project
- Consulting Project as part of the Msc Marketing & Strategy: How to improve cross selling in the financial industry?
- Desk and field research
CEDICAM
Product Manager Assistant
- Participation in the development of a new option in the service range "e transactions", Crédit Agricole's e-business solution
- Marketing intelligence tasks including benchmarking of competitors
- Development of sales and marketing tools for account managers
Recomendaciones externas
Consulta las recomendaciones de Guillaume