Inma Sánchez

I help brands, agencies and consulting teams turn market, consumer, category and ecommerce data into clear, actionable business decisions.

With experience across FMCG, market research, category strategy and entrepreneurship, I bring a hybrid profile that combines analytical rigour with strong business understanding. I have worked in insights and strategy within Beam Suntory, delivered consumer and retail research at Nielsen, and built an international ecommerce business from the ground up through OleFoodMarket.com.

My strength lies in connecting data with real business impact. I analyse markets, consumers, competitors, categories and digital performance to identify growth opportunities, sharpen positioning, improve pricing decisions, optimise commercial activation and support smarter marketing strategies.

I do not simply deliver reports. I translate complex information into clear recommendations that teams can actually use.

I can support projects such as market landscape analysis, competitive benchmarking, consumer insights, category opportunity analysis, ecommerce research, go-to-market strategy, marketing performance reviews and executive-ready presentations.

I am especially comfortable working with FMCG, retail, food & beverage, ecommerce and consumer brands, as well as with agencies or consulting teams that need senior, reliable and business-oriented analytical support.