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Isabel Garcia De SalazarIG

Isabel Garcia De Salazar

Fractional/Interim Chief Marketing Officer

650 €/día
Madrid, ES
>15 años

Tiempo medio de respuesta: 1h

Acerca de Isabel

I help growth-driven CEOs of B2B SMEs professionalize their marketing and accelerate results, with the flexibility and seniority only a Fractional or Interim CMO can provide, without the full-time cost.

Throughout our collaboration, we define your company’s marketing strategy, helping you identify, mentor, and train your future full-time CMO and their team, all within your budget. By implementing robust processes, clear KPIs, and hands-on training, I ensure they inherit a high-performance marketing engine perfectly aligned with your strategic objectives. Your new CMO and their team can hit the ground running and continue scaling your business from day one.
  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

  • Italiano

    Nociones

Acepta trabajo presencial
Madrid (hasta 50 km)

Experiencia

  • SME B2B CMO
    Fractional Chief Marketing Officer
    AGENCIAS DE SUBCONTRATACIÓN
    abril de 2024 - Hoy (2 años y 2 meses)
    Madrid, Spain
    Fractional CMO for B2B Growth Companies

    • Strategic marketing leadership tailored for scale-ups in IT, SaaS, and Professional Services.
    • 20+ years of international experience building high-impact marketing functions.
    • Fast integration, no full-time cost, and immediate alignment with business goals.
    • Building the Marketing function from the ground-up.
    • Design and execution of scalable marketing structures, systems, and teams.
    • Strong focus on results: demand generation and revenue growth.
    • Smart use of technology, automation, and AI to optimize performance.
    • Flexible engagement model adapted to SME speed and budget.
    Growth Strategy Estrategia de lanzamiento go-to-market (GTM) B2B Marketing SAAS Branding
  • Boyum IT Solutions
    Global Chief Marketing Officer (CMO)
    febrero de 2023 - abril de 2024 (1 año y 2 meses)
    Madrid, Spain
    ­ Increased brand awareness by +25% in new ecosystems (Microsoft) through a targeted Go-to-Market (GTM) strategy.
    ­ Optimized global marketing budget, reducing costs by 20% while improving lead conversion rates.
    ­ Led a cross-functional and multicultural team of 20+ marketers across Europe (incl. external agencies), enhancing international brand positioning.
  • PKF Atest
    Head of Marketing & Communications
    marzo de 2018 - enero de 2023 (4 años y 10 meses)
    Madrid, Spain
    ­ Built the Marketing & Communications department from scratch, defining brand identity and strategic positioning.
    ­ Increased media presence by 300%, managing PR, external agencies, and corporate branding.
    ­ Digitized marketing operations, reducing operational costs and enhancing campaign efficiency.

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Formación

  • Generative AI Program, Artificial Intelligence Strategy & Adoption
    IE Business School
    2025
    Generative AI Program, Artificial Intelligence Strategy & Adoption
  • Advanced Management Program
    IE Business School
    2013
    Advanced Management Program

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