Acerca de Jacobo
I help creative agencies and design studios scale their operations through strategic business process design and workflow optimisation.
Most teams experience operational challenges around 5-15 people: scattered information across tools, unclear processes, and manual tasks consuming hours that should go to client work. I work with clients across Europe and Spain, designing systems that eliminate these bottlenecks and enable sustainable growth.
Business Process Modeling & Optimization
Map current workflows, identify inefficiencies, and design scalable processes. From client intake through project delivery, I create clarity in operations that previously felt chaotic.
Workflow Design & Implementation
Build working systems in Notion and Asana. Project management, client portals, asset libraries, and team collaboration. Systems that grow with your team, not against it. Notion Certified Admin.
Operations Automation
Connecting tools with Make, Zapier. Eliminating repetitive admin tasks so your team focuses on creative work. AI-enhanced workflows with Gemini, ChatGPT and Claude for automation, content, research and summaries.
Strategic Approach
I use methods from strategic design and UX research to understand how your business actually operates. This isn't about imposing generic frameworks—it's about building systems that fit your team, not forcing your team to fit the system.
Background
20+ years at the intersection of technology, business operations, and design. Started in DevOps during the early web era, moved through technical leadership, then into strategic design and operations consulting.
I've navigated multiple technology cycles and platform shifts. I understand both how tools work technically and why businesses need them operationally. This dual perspective helps me design systems that are technically sound and humanly usable.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- Multiple Companies – Independent ConsultantCreative Industries, Business Operations & Workflow Designfebrero de 2020 - Hoy (6 años y 4 meses)Business operations consultant specialising in workflow design and process optimisation for creative agencies, design studios, and cultural organisations. Strategic design and systems thinking approach to organisational transformation.Key Clients:Music Kitchen – Soundit: Apr 2022 - Mar 2024Led full organisational transformation for Barcelona-based electronic music promoter. Conducted discovery, analysis, and implementation across tools, workflows, and team dynamics. Designed and deployed a Notion-based system with dashboards, protocols, planning tools, and knowledge repositories. Delivered team training and change management support.The Kitchen: Apr 2023 - Nov 2024Engaged at company inception to shape strategic foundations for boutique music promoter. Facilitated mission, vision, and values workshops. Led agency search and managed brand identity development. Designed a pitch deck to secure venue partnerships despite a lack of track record. Developed a scalable Notion workspace for operations and team coordination. Enabled successful venue deals and market positioning.Music Marketing Agency: Sep 2025Built a initial Notion architecture to bootstrap the agency work, customer pages, social media, project management, and sales.Marketing & SEO Agency: Sep - Nov 2025Redesigned project management workflows for an 8-person marketing and SEO agency.
- mendesaltarenCulture Lead & Operations, Strategy, ResearchCONSEJO & AUDITORÍAagosto de 2020 - diciembre de 2023 (3 años y 4 meses)Mendesaltaren- Aug 2020 - Dec 2023 (Remote)Founded and led Research for Product department in a design boutique studio. Directed 12+ strategic design and research projects across fintech, e-commerce, SaaS, and mobility sectors. Led research using qualitative and quantitative methods: user interviews, testing, and heuristic analysis. Designed value propositions, defined product roadmaps, and facilitated cross-functional workshops.Selected Projects: Research and product definition for Klissst (list-making app), Marmota Colchones (mattress e-commerce), Laagam, Kfund (content strategy), Doofinder (heuristic analysis), Ágora (community app), Green Card (carbon-offsetting banking), crypto application, autonomous food vehicle for campus mobility, funeral services platform. Employee Experience research program design.Operations & Systems Design:Redesigned the complete Notion architecture to support rapid scaling. Conducted system audit, gathered requirements, built an intuitive structure with defined taxonomies. Maintained product handbook and corporate workspace. The system enabled company growth from 20 to 60+ employees over two years. Reinforced team culture and operational efficiency.Created internal cultural content, planned team rituals, launched company podcast, strengthened remote culture and operational practices.
- ASPgemsCourse Director -Positive DevOpsEDUCACIÓN & E-LEARNINGnoviembre de 2018 - mayo de 2019 (6 meses)Madrid, EspañaDesigned and directed one of the first DevOps bootcamps in Spain. Led team of 3 collaborators, managed content, marketing, operations and mentoring.Course design (format, learning units, activities), product design (led team to design and code website), brand and mission definition, sales (prospect interviews, conversion funnel, B2B), site optimisation (Google Analytics, HotJar, SEO), marketing (AD campaigns across social networks), course evangelism (events, conferences, talks).Bridge role combining technical expertise with product, marketing, and business development.
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Formación
- Software EngineeringUAM2008
- Master of Strategic DesignLa Nave Nodriza2020The degree approaches design from a zoomed-out, global perspective of the project. We understand design in relation to other domains—such as business or technology—detecting people’s needs, identifying opportunities, and transforming them into value propositions. - Research to explore and innovate, as well as understand users - Content strategy to create usable and useful content - Data interpretation to extract design insights - Identification and communication of value propositions - Creation of new business models - Futures design - Usability and accessibility - Project management and culture