Acerca de Li
Chino
Bilingüe o nativo
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Competencia profesional básica
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Experiencia
- QIPAI Creative StudioSenior Creative Concept & Graphic Leadenero de 2023 - enero de 2024 (1 año)Shanghai, China• • Led creative concept planning and textile graphic development for high-end menswear collections, focusing on Quiet Luxury aesthetics and heritage textile storytelling.• • Translated complex cultural narratives and artisan craftsmanship into modern, commercially viable product concepts and placement graphics.• • Developed seasonal color palettes, moodboards, and fabrication directions to align creative vision with premium product development pipelines.
- ByteDance Fashion DivisionTextile Print Consultant (Project-based)mayo de 2022 - septiembre de 2022 (4 meses)Guangzhou, GD, ChinaProject Assignment under strict NDA (Non-Disclosure Agreement) — Portfolio deliverables are restricted from public display.• • Supported trend-responsive fashion product development for a fast-moving apparel initiative benchmarked against global and Western fast-fashion dynamics.• • Conducted market research and trend analysis across international fashion references to identify graphic directions, product opportunities, and visual themes.• • Developed seasonal graphics, embellishment concepts, and design development materials aligned with fast-paced consumer trends and commercial apparel needs.• • Worked closely with legal and business teams to support copyright-conscious development, originality reviews, and intellectual property protection during product creation.• • Established shared visual reference systems and development documentation to improve cross-functional alignment, speed, and design execution consistency.
- Haiming Holding GroupDesign Planning & Product Development Managerenero de 2020 - enero de 2022 (2 años)Hangzhou, China• • Managed a design and product development team of 4, overseeing seasonal capsule collections of approximately 80 styles per season with rapid 1-to-2-month development cycles.• • Formulated collection structures, conceptualized style balances, and directed visual merchandising stories based on rigorous commercial performance data.• • Coordinated textile development, print selections, and sample-stage trials with internal pattern-makers and external supply chain partners.
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Formación
- Master's Degree in Fashion DesignIstituto Marangoni2011Master's Degree in Fashion Design
- Diploma in Fashion DesignGuangdong Industrial University, Hualie College2007Diploma in Fashion Design