Acerca de Mariana
E-commerce & Digital Commerce professional with +8 years of experience in FMCG (Grupo Bimbo, Danone), specialized in Amazon, marketplaces and omnichannel growth.
Proven track record managing end-to-end online channels, including Amazon Vendor/Seller Central, Retail Media (Sponsored Ads, DSP), and Q-commerce (Glovo).
Strong commercial and analytical mindset, with experience driving visibility, conversion and revenue growth across pure players and retail partners.
Currently focused on scaling digital channels and marketplace performance in international environments.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Catalán
Competencia profesional completa
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- GRUPO BIMBOE-commerce SpecialistE-COMMERCEseptiembre de 2023 - Hoy (2 años y 11 meses)Barcelona, SpainKam Amazon, Glovo, Brick & Clicks- Leading online business development across Pure Players (Amazon Fresh) and Q-commerce platforms (Glovo).- Managing Brick & Clicks strategy with top national retailers (Carrefour, El Corte Inglés, DIA, Alcampo, Eroski).- Developed and executed digital strategies and Perfect Store online for key clients.- Opened and developed regional accounts (Bon Preu, Gadisa, Ahorra Más, etc.).-Oversaw product catalog, Amazon A+ content, and enhanced brand presence in marketplaces.
- GRUPO BIMBOIn Store Visibility ManagerGRAN DISTRIBUCIÓNoctubre de 2021 - agosto de 2023 (1 año y 10 meses)Barcelona, Spain- In charge of in-store visibility for all Grupo Bimbo brands across Spain in Retail, Traditional, and Food Service channels.-Designed and implemented POS materials (permanent and promotional), coordinated suppliers and logistics.-Led development of in-store launch kits, trade events, conventions, and Perfect Store materials for hot zones.- Managed the Trade Marketing budget (Pull & Capex), ensuring ROI and strategic alignment.
- DANONETrade Marketing & E-commerce Managermarzo de 2019 - abril de 2021 (2 años y 1 mes)Argentina- Led Trade Marketing strategies across all regions and channels.- Coordinated POS campaigns, visuals, and local activations with internal design teams.- Owned E-commerce planning and execution across national chains.- Managed commercial activations (digital & sampling) in retail and regional accounts.- Drove new projects in emerging channels (e.g. health food stores).
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Formación
- MASTER'S DEGREEAden Business School & Universitat Politècnica de Catalunya2023MASTER'S DEGREE
- DIGITAL MARKETING SPECIALIZATIONAden Business School & The George Washington University2017DIGITAL MARKETING SPECIALIZATION