Mariana Marques

Client: Avolta

As part of the loyalty team at Avolta, I am responsible for creating, managing and implementing engaging member benefits and content for a diverse range of prestigious brands, including Dior, Carolina Herrera, Lindt, Lancaster and many more. My goal is to drive deeper member engagement and deliver exceptional value through loyalty campaigns.

I contribute directly to key activations and collaborate with the digital project management team to execute a variety of projects within the loyalty scope. My role combines creative strategy with seamless project execution, ensuring the success of the loyalty program.

At Dékuple, I was responsible for:

Independently manage the execution of promotional marketing campaigns for diverse clients from distinct fields;

Coordinating internal teams (Product, IT, Customer Service, etc.) for the campaign’s execution

Maintaining continuous contact with the client, keeping them informed of the campaign’s progress

Resolving any issues that may arise during the campaign

Ensuring client satisfaction

- Creation and execution of communication strategies for WiZink Portugal and WiZink Spain social media channels and blog;

- Online reputation management of the WiZink Portugal and WiZink Spain;

- Copywriting;

- Supervision of the work of the community managers and the blog writer;

- Follow-up reports and results.