Acerca de Maria Victoria
The spider in the web between brand strategy, marketing plans, and creative executions.
Senior marketing and communication leader with 10+ years of experience driving brand growth, global marketing strategy, and cross-market communication for leading international brands including Magnnum, AVON, Netflix, Danone and Pernod Ricard.
Recognized for building strong client and stakeholder partnerships, leading high-performing teams, and delivering data-driven strategies that connect creativity with business impact. Experienced in both agency and corporate environments, managing global and regional campaigns across B2C sectors.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Acepta trabajo presencial
Madrid (hasta 50 km)
Experiencia
- LOLA MULLENLOWEGlobal Account Director - Communication and Marketingabril de 2024 - septiembre de 2025 (1 año y 5 meses)Madrid, Spain• Lead global communications strategy for Unilever’s Ice Cream division (Magnum, Cornetto, Talenti), driving brand consistency and creative excellence across multiple markets.• Partner closely with senior management to align annual financial planning with strategic brand and marketing objectives.• Oversee the development of multi-channel campaigns integrating digital, traditional, and experiential activations.• Manage large-scale budgets and operational processes, ensuring efficiency and delivery against global business goals.Clients:Magnum - Ice creamCornetto - Ice creamTALENTI - Ice cream
- DAVID MadridGlobal Account Director - Communication and Marketingfebrero de 2022 - marzo de 2024 (2 años y 1 mes)Madrid, EspañaClients:Coca-Cola EMEAYopro and Alpro Danone - Food and beverage Beefeater (Pernod Ricard) - Spirits Ballantine’s (Pernod Ricard) - WhiskyNetflix Spain - EntertainmentSantander - Finance / Bank
- Publicis GroupeAccount Director - Communication and Marketingjulio de 2021 - enero de 2022 (6 meses)Madrid, España• Designed and implemented marketing campaigns for TotalEnergies focused on brand awareness and customer engagement.• Collaborated with cross-market teams to align creative direction and messaging consistency with corporate objectives.• Oversaw quality control and compliance with brand standards and legal regulations specific to the Spanish market.Client:TotalEnergies - Energy services
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Formación
- Degree in AdvertisingUniversity of Argentina Business School2011Degree in Advertising
- High School DegreeMaryland International Student2007High School Degree