Mariela J.

Create workflows and automations that assist in reducing data entry and accelerate the overall sales processes. Implementing solutions for business objectives using the Zoho product suite, Hotmart, Manychat, Funnelchat, etc. Work with database to segment audience, analyze audience behavior, and improve the quality of the database Integration of Zoho Apps with third-party applications. Evaluate the technical feasibility of the implementation of new customer journeys.

Responsible for email marketing automations in Ontraport (CRM) including segmentation, testing, and deployment, and continually evaluate these for improvements. Building, testing, optimizing email campaings. Paid advertising Pixel/ Tags setup (Facebook Ads, Google Ads, LinkedIn Ads, Outbrain, Tiktok, etc) Understand and evaluate campaign metrics. Set up a wide range of digital tools needed to build different types of funnels. Perform A/B testing to execute enhancements to conversion rates, campaign ROI, and sales growth. Manage marketing automation efforts and processes Provide cross-functional technical support to the team

• Execute and manage performance-based paid media campaigns: Social ads.

• Monitor spending and performance on a daily basis.

• Sales Funnels creation & optimization.

• Data analysis: Analyze performance data and provide interpretation and appropriate action plans based on results.

• Understand the client's business and goals.