Acerca de Mark
I help global brands optimise marketing automation, email deliverability, and customer experience through strategic consulting, data insights, and execution. With 18+ years of experience, I translate complex business goals into actionable marketing workflows that drive measurable outcomes.
Certified in Adobe Campaign and IBM Campaign, I have worked across retail, telecoms, banking, insurance, hospitality, and energy sectors. Previously, as co-founder of a consultancy, I scaled the business from a small team to 15 professionals, delivering impactful results and fostering long-term client relationships.
Inglés
Bilingüe o nativo
Español
Competencia profesional completa
Alemán
Nociones
Acepta trabajo presencial
Barcelona (hasta 30 km)
Experiencia
- Martech MavensFOUNDER & LEAD CONSULTANTSALUD & BIENESTARmayo de 2024 - Hoy (2 años y 1 mes)Barcelona, Spain• Provide deliverability monitoring, testing, and campaign analysis in Adobe Campaign for a global client, driving improvements across multiple regions.
- Tech Marketer SolutionsHEAD OF ADOBE CAMPAIGN CONSULTINGGRAN DISTRIBUCIÓNagosto de 2017 - abril de 2024 (6 años y 8 meses)Barcelona, Spain• Engineered enterprise-level deliverability strategies, including DMARC implementation, achieving a 99% sender score, over 90% inbox placement, and industry-leading low bounce rates.• Revived underperforming marketing automation projects by warming new IPs, restoring deliverability, and driving YoY revenue growth and ROI.• Directed the creation of multichannel retail campaigns, delivering +35% revenue, +120% clicks, and a 21% lift in abandoned basket recovery.• Increased email readership by 21% and reduced cancellations across multiple campaigns.• Overhauled campaign build processes, removing third-party reliance and streamlining operations.• Redesigned marketing logic generating substantial annual client savings.
- Tech Marketer SolutionsMANAGING DIRECTORHIGH TECHoctubre de 2018 - abril de 2024 (5 años y 6 meses)Barcelona, Spain• Founded and grew Tech Marketer's Spanish entity from the ground up.• Took over the UK operation during a commercial crisis, stabilising operations and driving recovery.• Increased turnover and EBITDA by 26%, delivering sustained profitability.• Scaled the business to a 15-person team in 3 years, leading recruitment, operations, and growth.PROFESSIONAL EXPERIENCE (cont.)
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Formación
- Mini MBA, ManagementMarketing Week with Mark Ritson2024Mini MBA, Management
- Mini MBA, Brand ManagementMarketing Week with Mark Ritson2023Mini MBA, Brand Management
Certificados
- Proofpoint Certified Email Authentication SpecialistProofpoint2025
- Google Data Analytics SpecializationGoogle2025