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Malt Strategy
Malt Strategy
Marta CabreraMC

Marta Cabrera

Programmatic Trader & Digital Marketing

225 €/día
Madrid, ES
3-7 años
Data analysis
Creativity and Innovation
Brand content
Copywriting digital
Marketing Strategy

Tiempo medio de respuesta: 1h

Acerca de Marta

Programmatic Trader with over 3 years of experience. Specialized in performance campaigns, while also holding strong expertise in branding. I have worked at two of the Big 6 media agencies, setting up and optimizing programmatic campaigns for clients across various industries such as automotive, retail, and banking. Skilled in DV360 and YouTube.
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  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto

Experiencia

  • Tranding Desk for Dentsu Spain
    RTB & Programmatic Trader
    GRAN DISTRIBUCIÓN
    enero de 2023 - Hoy (3 años y 7 meses)
    Spain
    Set-up and campaign optimization in differents DSP, branding and performance KPIs.
    Managed investment portfolios for clients across diverse industries, including telecommunications, banking, and automotive. Direct reporting to clients and agency teams.
    KPIs and Metric Definition and Monitoring Google Ad Manager Amazon DSP Creative Writing Marketing Strategy
  • Havas Media Group
    Programmatic Trader Trainee
    junio de 2022 - diciembre de 2022 (6 meses)
    Set-up and campaign optimization in differents DSP, working with display, audio, video and native formats Creation of briefings and digital marketing plans, managing budgets, spend and bid strategy Campaign development reports, analysis and results Trafficker and creative optimization (DCM, Sizmek)
  • FNAC España
    Marketing Automation Intern
    abril de 2022 - junio de 2022 (2 meses)
    Implementation and optimization of transactional and promotional email campaigns in Adobe Campaign KPI's analysis and reports. A/B Testing. Workflows automation: email marketing and Push notifications

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Formación

  • Master Degree in
    CEF- Centro de Estudios Financieros
    2022
    Master Degree in
  • Bachelor's Degree
    UDIMA- Distance University of Madrid
    2021
    Bachelor's Degree

Conjunto de habilidades profesionales

Diseño de logos
DV360
The Trade Desk
Amazon DSP
CPA
KPIs and Metric Definition and Monitoring
Google Ad Manager
Creative Writing

Categorías