Habilidades profesionales (11)
Marta en pocas palabras
I am a Marketing Automation Specialist with 5 years of experience in implementing and optimizing campaigns in Marketo. Over the years, I have helped companies maximize the impact of their digital marketing efforts by leveraging advanced automations, customized workflows, and data-driven strategies to capture and nurture leads, enhance engagement, and increase conversions.
Services I offer:
- Design and automation of marketing campaigns in Marketo
- Creation of landing pages, conversion forms, and advanced segmentation
- Implementation of lead scoring and nurturing strategies
- Performance analysis and campaign optimization
- Integration of Marketo with CRMs and external tools
- Salesforce Sales Cloud configuration and customization
- Creation of custom reports and dashboards in Salesforce
- Implementation of lead and opportunity management processes
- Automation of sales workflows and task management in Salesforce
- Integration of marketing and sales data for enhanced reporting and decision-making
My goal is to simplify and enhance the customer experience throughout the entire marketing funnel, ensuring that every interaction delivers measurable value. If you're looking for a tailored marketing automation strategy that drives results, I would be thrilled to collaborate with you.
Experiencia
- goFLUENTMarketo SpecialistEDUCACIÓN & E-LEARNINGagosto de 2020 - agosto de 2023 (3 años)- Design, test and execute email marketing campaigns for awareness, client communication, and lead generation through our marketing automation platform: Marketo.- Support marketing managers from all countries in all the marketing automation process, database management and data analisys in SFDC.- Segmentation across defined target audiences to promote relevant, personalized messaging to all clients/prospects.- Plan and execute lead scoring and nurturing plan, defining workflows and triggers according to buyer personas and their stage in the customer journey.- Running webinars in Zoom and GoToWebinar for more than 500 attendees.- Provide dashboards to the marketers, monitor and deliver analytical reports to optimize the customer journey.- Experience with A/B tests to improve performance and optimize content for key performance indicators.- Participating in analysing marketing and sales data to develop insights and make recommendations on areas of optimization.- Diseño y ejecución de campañas de marketing Automation con el objetivo de ganar reconocimiento de marca, comunicación con clientes y la generación de leads a través de nuestra plataforma de automatización de marketing: Marketo.- Dar soporte a equipos de marketing de diferentes países en el proceso de automatización de marketing, gestión de bases de datos y análisis de datos en Salesforce.- Realizar la segmentación de audiencias objetivo definidas para lanzar mensajes relevantes y personalizados a todos los clientes/prospects.- Planificar y ejecutar estrategias de lead scoring y nurturing, definiendo flujos de trabajo y segun los buyer personas y customer journey.- Organizar webinars en Zoom y GoToWebinar para más de 500 asistentes.- Proporcionar informes con datos relevantes a los equipos de marketing, monitorear y entregar informes analíticos para optimizar el recorrido del cliente.- Experiencia en pruebas A/B para mejorar el rendimiento de las campañas.
Recomendaciones externas
Formación
- CertificadoAdobe2024Adobe Certified Expert-Marketo Engage Business Practitioner!