MRAcerca de Mathilde
Hi, welcome !
I have extensive experience in email marketing, having managed CRM and automated email campaigns across multiple industries, including e-commerce, music streaming, and cashback platforms. My expertise spans campaign strategy, segmentation, automation, and performance optimization. And after 4 years, I am now embarking on a new adventure as a freelancer, offering my expertise and services to your company !
Business :
- Defining strategy: activation, engagement, satisfaction, reach reduction, repeat purchases, diversification, cross-sell, revenue growth, data collection...
- Operational implementation of marketing automation and ad-hoc campaigns across multiple channels (emailing, direct mail, push notifications, in-app messaging, SMS)
- Monthly, quarterly, and semi-annual roadmap planning
Data & Tools :
- Building activity monitoring dashboards
- Campaign tracking and performance analysis
- Funnel analysis
- Database maintenance and optimization
- Managing the migration from an in-house CRM to a new platform (IP warming, rebuilding Marketing Automation from scratch, etc.)
- A/B testing and personalization
🔌 My Preferred Tools
- CRM: Braze, Salesforce, Klaviyo
- Data: Tableau, Google Analytics, Looker/Data Studio
- Design: Figma
Looking forward to discussing your needs. I can share references upon request if needed !
Mathilde
Español
Bilingüe o nativo
Portugués
Nociones
Francés
Bilingüe o nativo
Inglés
Bilingüe o nativo
Acepta trabajo presencial
Barcelone (hasta 15 km)
Experiencia
- Le Petit BallonCRM Managerseptiembre de 2024 - febrero de 2025 (6 meses)Barcelona, SpainMissions :-Managed the CRM database for the French market, ensuring data integrity, advanced segmentation, and marketing automation to enhance customer lifecycle management.-Developed customer retention, lifecycle marketing, and conversion rate optimization strategies, reducing churn and increasing customer engagement.-Implemented and optimized automated workflows (Onboarding, Winback, Abandoned Cart)-Led CRM platform migration to Klaviyo, improving email deliverability, personalization, and multi-channel engagement.-End-to-end campaign management: defined content strategy, audience segmentation, and KPI-driven execution (A/B Testing, behavioral targeting)-Email content creation : use of HTML, drag-and-drop tools, and Figma- Collaborated with IT, Data, Design, and Product Marketing teams to enhance CRM performance.
- DEEZERSenior CRM Specialistoctubre de 2022 - septiembre de 2024 (1 año y 11 meses)Paris, FranceMissions :- Part of the CRM Monetization team, I’ve managed monetization initiatives across 10 international markets in a full English environment, ensuring seamless customer journey orchestration and data-driven decision-making both for B2B and B2C customers..- Drove customer acquisition and retention strategies, increasing engagement client by 3% through targeted segmentation client and personalized lifecycle campaigns.- Implemented automated marketing workflows (Free Trials, Family Subscription, Seasonal Offers) to enhance engagement and winback strategies.- Led CRM platform migration to Braze, improving email deliverability, customer experience, and conversion optimization.- As the Braze Champion at Deezer, I developed deep expertise in the platform, leading the execution and optimization of multichannel campaigns both automated and ad-hoc, while providing guidance to the team on the best practices.- Developed omnichannel lifecycle strategies that increased engagement and contributed to ARR growth,- Leveraging A/B testing, advanced reporting to refine campaign performance and customer personalization and improve results.
- RetailMeNot (Ma Reduc/Poulpeo)CRM Specialistseptiembre de 2021 - septiembre de 2022 (1 año)Paris, FranceMissions : As part of the CRM team, working for Poulpeo and Ma Reduc)- Customer Activation & Retention : Emailing/Newsletters : campaigns' content definition (Best Of, Happy Hours, Onboarding, Transactional...).- HTML and CSS templates' creation and scheduling (target, timing...) through Dreaweaver and Braze softwares and A/B test- Push App/Push In-App/Push Web : content definition and creation (with Figma software) and schedule management through Firebase (catchy headers and preheaders, timing, target segmentation) and Braze softwares- Supporting the marketing strategy framing and its implementation based on seasonality : Black Friday, Christmas, Sales, Valentine-Days...- Analysis : Reporting through Tableau and Excel : track monthly scores to measure campaigns performance based on defined KPI's and suggest areas of improvements (UX/UI, UA/Affiliates, templates...)
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Formación
- 2nd MasterKEDGE Business School20202nd Master
- 1st Master : Programme Grande École (International Global Communication)ISCOM Paris20181st Master : Programme Grande École (International Global Communication)