Acerca de Matthieu
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Experiencia
- MALTSenior Marketing ConsultantE-COMMERCEjunio de 2025 - Hoy (1 año y 2 meses)Alicante, España
- Led global senior marketing and growth engagements across industries, delivering +20– 40% conversion uplift through acquisition, CRO, and lifecycle optimization.
- Owned marketing PnL and advised on 6–7 figure budgets, driving double-digit CAC efficiency improvements.
- Acted as product owner for marketing initiatives, aligning product, data, and growth teams across EU, USA, and APAC.
- Fever: Live Entertainment Discovery PlatformSenior Marketing Project ManagerENTRETENIMIENTO & TIEMPO LIBREenero de 2022 - marzo de 2025 (3 años y 2 meses)Madrid, Spain
- Spearheaded multi-channel marketing campaigns at Warner Bros. Experiences, managing an annual budget exceeding $6M across digital and traditional channels.
- Led a 15+ member marketing team across 10 global markets, ensuring cohesive strategy and flawless campaign execution.
- Enhanced stakeholder communication efficiency by 40% through the development of comprehensive campaign documentation and reporting frameworks.
- Improved campaign performance metrics by 25% by establishing creative testing protocols and optimization workflows.
- Collaborated with C-level executives to align marketing initiatives with business objectives, maximizing ROI.
- Orchestrated resource allocation and timeline management for large-scale international events.
- DOXEL PETCARE: PET FOODChief Marketing OfficerSALUD & BIENESTARmayo de 2020 - diciembre de 2022 (2 años y 7 meses)Madrid, Spain
- Developed and executed comprehensive marketing strategy, resulting in 85% YoY growth.
- Led successful e-commerce launch including website development and analytics implementation.
- Managed multi-channel marketing campaigns across CRM, SEM, SEO, and social media.
- Established and scaled Amazon vendor program, achieving 150% revenue growth in first year.
- Implemented data-driven decision-making processes for marketing budget optimization.
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Formación
- MASTER IN BUSINESS & MANAGEMENTClermont-Ferrand Business School2014MASTER IN BUSINESS & MANAGEMENT (Major in IT Project Management)
- EUROPEAN MASTER IN BUSINESS STUDIESUniversidad de Alcalá de Henares2012EUROPEAN MASTER IN BUSINESS STUDIES