Acerca de Monika
Eslovaco
Bilingüe o nativo
Inglés
Competencia profesional completa
Alemán
Competencia profesional completa
Español
Competencia profesional básica
Checo
Competencia profesional completa
Experiencia
- FreelanceMarketing and Business Development ConsultantCONSEJO & AUDITORÍAnoviembre de 2022 - Hoy (3 años y 7 meses)Madrid, España- Providing strategic and practical advice for small and midsize tech and professional services companies to boost company’s marketing efforts and improve business operations- Assessing aspects like finances, hiring, company procedures, marketing efforts and more to ensure a visible brand presence, a promising brand reputation and the ability to scale- Crafting short and long-term, actionable plans in consultation with the client's directors- Executing marketing & business operations tasks and monitoring outcomes- Training staff in appropriate techniques to support the utility of business strategies
- CarbonCure TechnologiesEMEA MARKETING MANAGERCONSTRUCCIÓN & OBRA CIVILjulio de 2022 - octubre de 2022 (3 meses)Spain
- Designed multi-channel, multi-touch demand generation programs (paid social, email marketing, events, direct mail, webinars, etc.) designed to drive awareness, engagement, and conversion of ideal customer profile in the EMEA concrete producer market
- Was in charge of account based marketing plans to bring target accounts into the funnel for EMEA
- Provided distributor marketing support where needed, including sales tools, marketing collateral, and lead generation support
- Collaborated closely with sales leaders in market to ensure alignment on key objectives
- Forecasted, measured, analyzed, and reported on the impact of marketing performance
- Leveraged marketing automation to streamline, automate and measure all marketing workflows and campaigns
- Data Migration Int.VP MARKETING PROJECT MANAGEMENTHIGH TECHagosto de 2019 - julio de 2022 (2 años y 11 meses)Slovakia
- Developed and executed marketing plans including marketing strategies, tactics, goals, and budget
- Built company's CSR strategy and its communication
- Created customer advocacy program from scratch
- Planned and executed partner marketing initiatives
- Run marketing campaigns and managed all internal and external events (physical, virtual, hybrid)
- Nurtured analysts relationships
- Closely collaborated with sales team and management to reach company' s goals and KPIs * Tracked ROI across marketing activities
- Managed and led marketing team (6 team members)
- Facilitated reports and presentations for management team
- Improved Google Ads and SEO performance
- Coordinated social media presence (paid & organic)
- Oversaw rebranding initiatives
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Formación
- INTERNATIONAL BUSINESS ADMINISTRATION AND FOREIGN TRADE ( MASTER'S DEGREEHochschule Worms2016INTERNATIONAL BUSINESS ADMINISTRATION AND FOREIGN TRADE ( MASTER'S DEGREE
- INTERNATIONAL BUSINESS IN AGRARIAN COMMODITIES ( BACHELOR'S DEGREE )Slovak University of Agriculture2012INTERNATIONAL BUSINESS IN AGRARIAN COMMODITIES ( BACHELOR'S DEGREE )