Naglaa G.

• Led the strategic development and execution of multi-channel engagement campaigns across search, email, and social media, enhancing brand awareness and significantly increasing online sales for both standard and bespoke tours, as well as the newly introduced Serai Bazaar lineup.

• Directed the rebranding and communication overhaul for EST & Serai Bazaar, creating consistent brand communications across all platforms and developing new sales materials that improved market positioning and enhanced brand perception, particularly with B2B.

• Orchestrated the design and launch of the new EST website, improving UX and increasing website conversion rates by 60%, which boosted customer engagement and revenue growth.

• Developed marketing systems, designed and implemented internal systems to streamline operations in collaboration with other departments, enhancing efficiency and customer satisfaction, which resulted in an 85% growth in B2C requests and increased market share online.

• Developed comprehensive audiovisual content and social media strategies through in-depth market research and social media optimization, resulting in over 1.8 million video views and 500k website views for the Malta and Cyprus editions with almost 0 budget.

• Redesigned the Vlogfest platform and through branded email templates and optimized lead funnels, allowing for email marketing efficiency, and conversion

rates, resulting in 120k newsletter subscriptions and voters across both editions.

• Managed influencer relationships for Vlogfest, boosting brand visibility and engagement with total impressions of about 4 million across platforms, from both our content and that generated by our group of influencers.