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Experiencia
- Dementia SpringArtist Community Strategist and Social Media ManagerARTE & ARTESANÍAenero de 2024 - Hoy (2 años y 7 meses)New York, NY, USAI design and execute digital campaigns on Instagram, Facebook, and LinkedIn to increase the organization’s visibility. I manage the full cycle from planning and execution to performance analysis, using Meta Business Suite and Google Analytics, while coordinating with the web and editorial teams. I successfully increased artist applications, achieving 200% growth.
- Datarte.artDigital marketing managerARTE & ARTESANÍAenero de 2023 - Hoy (3 años y 7 meses)Barcelona, SpainIn a part-time role, I define the creative and engagement strategy to convert followers into active members of the platform. I lead a team composed of a community manager, a cultural manager, and web developers. I grew the Instagram community from 2,000 to 31,000 followers in 2 years (1,450% growth) through content strategies and organic engagement.
- Jaguar ArteDigital Growth ManagerARTE & ARTESANÍAenero de 2018 - enero de 2024 (6 años)Paris, FranceI designed the digital visibility strategy on Instagram and Facebook to strengthen international presence. I promoted exhibitions and hybrid events (online/offline) through digital campaigns. In one year, I secured 3 international collaborations through strategic contact management via Instagram DMs.
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Formación
- Master’s in Art ManagementIESA, París2018Maestría
- Bachelor’s in Visual ArtsUniversidad Javeriana de Cali, Colombia2014Pregrado