Acerca de Ondrej
- Full marketing strategy, from defining objectives to execution plans
- Brand positioning or repositioning grounded in market/category insight
- Growth planning using a proven model I’ve developed
- Embedding strategy into all 4Ps to ensure consistency from product to promotion
- Creating creative platforms and media strategies that maximize efficiency and brand impact
Checo
Bilingüe o nativo
Inglés
Competencia profesional completa
Español
Competencia profesional completa
Experiencia
- Grupo Garnier Panama (PHD, OMD, BBDO, TBWA, etc.)Strategy Directorfebrero de 2024 - Hoy (2 años y 4 meses)
- Stepped in during a forced leadership change and established and lead the strategic department from the ground up, driving key regional and local projects.
- Rolled out a global AI-powered planning platform, embedding it into daily workflows to enhance campaign development and instill critical strategic thinking across the team.
- Developed full or partial marketing strategies for 22 clients, introducing long-term strategic thinking.
- PHD MediaGlobal Strategy Managerjulio de 2022 - septiembre de 2023 (1 año y 2 meses)
- Developed global communication strategy for ŠKODA Auto.
- Consulted on brand repositioning, 5 model launch strategies and other (Social media strategy, Global trends tracking, Aftersales strategy, Sustain campaigns, etc.).
- Directly assisted 15+ markets with local launches.
- PHD MediaGlobal Innovations Director Associatefebrero de 2021 - agosto de 2022 (1 año y 6 meses)
- Developed global marketing innovations strategy and frameworks for Škoda Auto.
- Worked on 3 model launches, led 33 innovation projects (vs. 4 in 2020), engaged and assisted 33 markets (+57% YoY).
- Shifted the Innovation Department's funding model from fully self-financed (100% in 2020) to just 17% by the 2022 launch, by strategically securing co-investment from other departments and external partners enabling significantly broader overall investment.
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Formación
- Master’s degree in Corporate Economics and ManagementPrague University of Economics and Business2020Bachelor’s degree in International Trade Master’s degree in Corporate Economics and Management, theses on Process management.
- Product Psychology MasterclassGrowth.Design.2022Product Psychology Masterclass