Descripción

Paid Media Strategist experto en Google, Meta y TikTok Ads. Me especializo en gestionar y optimizar tu inversión publicitaria para transformar presupuestos en ingresos medibles.

Mi enfoque va más allá de la configuración técnica: diseño estrategias de captación orientadas a maximizar el ROAS y asegurar la rentabilidad sostenible de tu proyecto. Ya sea para escalar un e-commerce o generar leads cualificados, trabajo como un socio estratégico comprometido con el crecimiento real de tu facturación, evitando el desperdicio de presupuesto en métricas que no venden.

Idiomas

Español
Bilingüe o nativo
Inglés
Competencia profesional completa

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

extandard
Paid Media Strategist
abril de 2025 - Hoy (1 año y 4 meses)
Helping companies to achieve their business goals through paid channels (search engines, social and programmatic).
Marketing digital Search Engine Marketing (SEM) CRO Performance Marketing A/B Testing
Cabify
Senior Global Performance Manager
HIGH TECH
junio de 2022 - diciembre de 2025 (3 años y 6 meses)
Madrid, Spain
Team management and cross-department role
• - Managing a team of four people focused on getting best performance using social, search engines and programmatic mainly.
• - Creating projects focused on the different career paths that each of them want to follow.
• - Teach and develop non digital profiles into digital ecosystem.
• - POC with Growth, Product and CRM media teams to unify KPIs, improve and/or develope app events/features and align messages among the different user touch points.
• - Creating synergies with driver and B2B verticals to identify new opportunities in media buying.

Team management and cross-department role
- Managing a team of four people focused on getting best performance using social, search engines and programmatic mainly.
- Creating projects focused on the different career paths that each of them want to follow.
- Teach and develop non digital profiles into digital ecosystem.
- POC with Growth, Product and CRM media teams to unify KPIs, improve and/or develope app events/features and align messages among the different user touch points.
- Creating synergies with driver and B2B verticals to identify new opportunities in media buying.

Channels, Technology and Innovation
- Great expertise on media buying ecosystem: Google Ads (search, PMax, ACi, ACe...), Meta Ads, Tiktok, Twitter, LinkedIn and Programmatic.
- Advanced programmatic strategy implementation: Premium inventory and innovative formats (pDOOH, CTV, Open Market Display) for maximum reach.
- Data Analysis and Attribution: reviewed and analyzed data based on the MMP attribution model, utilizing aggregate and cohort data to assign value to actions in real-time
Marketing digital App Marketing Cross-functional Team Leadership ROI KPIs and Metric Definition and Monitoring
Cabify
Global Performance Manager. - Drivers Vertical
HIGH TECH
marzo de 2017 - junio de 2022 (5 años y 3 meses)
Madrid, Spain
• • Responsible for new drivers acquisition in 10 countries across LatAm (Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Panama and Dominican Republic) and Iberia (Spain).
• • Managing a small squad focused on getting best performance using Google Ads and Facebook mainly and searching other channels to increase and optimize budgets.
• • Designing, executing and optimizing strategies for Google Ads.
• • Defining budgets for all channels (social paid, SEM...) basing on performance and goals.
• • Designing web to app acquisition migration.
• • POC with Data team to define necessary dashboards with main KPIs.
• • POC with Product team to align department needs to improve the acquisition.
• • POC with Design team to decide messages in each country basing on market situation and benchmark.
• • POC with local teams to report main KPIs and align strategies.
• • Full funnel analysis from lead to final driver.
• • Providing the squad with processes and tools in order to optimize timmings.
• • Tracking implementation coordination on both web and app.
• • Reporting to the Head of Digital.
App Marketing Marketing digital CRO Social Media Marketing Lead generation