Acerca de Roberto
I help brands, agencies, and businesses define clearer positioning, stronger identities, and more relevant communication strategies.
With extensive international experience across advertising, branding, marketing, and creative leadership, I combine strategic thinking with creativity to help organizations grow, differentiate, and connect with audiences more effectively.
My work includes:
Brand Strategy
Creative Direction
Marketing & Communication Strategy
Brand Positioning
Business Development
Integrated Campaigns
Creative Consulting
I collaborate with companies looking to strengthen their brand perception, refine their message, and create more meaningful market impact.
Español
Bilingüe o nativo
Inglés
Bilingüe o nativo
Italiano
Nociones
Acepta trabajo presencial
Madrid (hasta 50 km)
Experiencia
- Veraltia InternationalStrategic Brand & Business GrowthSECTOR INMOBILIARIOenero de 2026 - Hoy (5 meses)Madrid, España- Advising management on brand positioning, strategic vision and value creation for high-end real estate assets, improving differentiation and long-term market perception.
- TW CreativeNew business | Senior Creative Director | Brand strategyAGENCIAS DE SUBCONTRATACIÓNfebrero de 2024 - Hoy (2 años y 4 meses)Madrid, Spain- Drive TW Creative's strategic expansion in Europe, leading brand building, positioning, and digital growth initiatives for clients in the fashion, lifestyle, and technology sectors.- Develop and execute integrated marketing and communications strategies that increase visibility, engagement, and business performance.- Establish strategic alliances with companies and creative partners to drive innovation, growth, and the brand's global impact.
- TW CreativeSenior Creative Director | Brand Strategy and Business DevelopmentCULTURAenero de 2024 - Hoy (2 años y 5 meses)Vancouver, Canadá- I led the development and strengthening of brands for the European market, driving positioning, identity, and competitive growth.- I designed and executed integrated marketing and communication strategies focused on audience acquisition, visibility, and market expansion.- I coordinated creative and multidisciplinary teams, ensuring strategic excellence and consistent execution.- I established strategic alliances and generated new business, expanding our market presence and strengthening our commercial offering.
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Formación
- Global Digital Marketing MasterIM Digital Business School2026
- Digital Marketing Managemtent & Digital Project Management Double Master'sIM Digital Business School2025Double Master's