Roberto Lorenzo Andueza

I help companies fix execution gaps, accelerate growth, and scale operations in complex and volatile markets.

I focus on situations where performance is constrained by execution gaps, market complexity, or lack of commercial discipline.

With 20+ years of executive experience across Europe and Latin America, I operate as a Fractional Executive or Interim Leader, working directly with CEOs, founders, and leadership teams.

I am typically brought in when:

• Growth has stalled despite a clear strategy

• Commercial execution is inconsistent or underperforming

• Route-to-market is fragmented or inefficient

• The business needs to scale but lacks structure and discipline

I take direct ownership of execution — aligning leadership, structure, and commercial operations to deliver measurable results, particularly in volatile and high-complexity environments.

I bring hands-on experience leading transformation, GTM design, and international expansion, including doing business across Europe, Latin America, the US, India, and China.

Key areas of impact:

• Commercial transformation and turnaround

• GTM / RTM design and execution

• Revenue acceleration and P&L performance

• International expansion (Europe–LATAM)

• Organizational structuring and governance

Typical engagements:

• Interim executive roles

• Fractional leadership mandates

• Business transformation projects

• Performance improvement initiatives

LinkedIn: linkedin.com/in/robertolorenzoandueza