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Rodrigo HernandezRH

Rodrigo Hernandez

CFO / Finance expert

200 €/día
Ciudad de México, MX
>15 años

Tiempo medio de respuesta: 1h

Acerca de Rodrigo

Bilingual financial executive with over 18 years of experience driving financial performance for global companies across multiple industries. Specialist in leading strategies to optimize financial structures, improve profit margins, and ensure business sustainability through data-driven initiatives, operational efficiency, and internal control. Extensive experience in designing and implementing financial planning and analysis (FP&A) models, resource efficiency strategies, treasury models, and systems that ensure regulatory compliance and operational excellence. Achieves results in profitable growth, budget accuracy, and transparency working with corporate stakeholders and executive boards. Strategic business partner, promoting financial innovation, regulatory and fiscal discipline, and decisions based on value indicators. Committed to ethical, sustainable, and results-oriented management that maximizes the financial and social impact of the organization.
  • Inglés

    Bilingüe o nativo

  • Español

    Bilingüe o nativo

Acepta trabajo presencial
Ciudad de México (hasta 50 km)

Experiencia

  • WARNER BROS DISCOVERY
    FP&A Senior Director
    ENTRETENIMIENTO & TIEMPO LIBRE
    enero de 2025 - Hoy (1 año y 5 meses)
    Ciudad de México, México
    • • Lead global financial planning and analysis (FP&A) for the company's main business units, overseeing budget, forecast, and profit
    Uni
    and loss (P&L) reporting processes, ensuring accuracy, consistency, and alignment with defined strategic objectives.
    • • Lead a financial team of 20 employees in Mexico, providing service and analytical support to stakeholders in the United States, LATAM, and Europe, contributing to the development of the organization's financial processes through the standardization and automation of performance reports, budget control, and profitability analysis by segment.
    • • Build a culture of collaboration and high performance, ensuring consistency in the service we provide to different businesses, as well as the development and growth of my team.
    • • Partner with CFOs from different businesses to collaborate on all types of financial projects that ensure the fulfillment of goals and strategy.
  • LABORATORIOS ALFASIGMA (Parmaceutical)
    Chief Financial Officer
    enero de 2021 - enero de 2024 (3 años)
    • • Led financial planning and analysis, managing P&L by product and conducting performance reviews that optimized profitability, budget control, and forecast accuracy, achieving 98% forecast accuracy and improving P&L by 5% through efficiency initiatives in purchasing, pricing, and portfolio optimization.
    • • Lead the group's financial and tax strategy in Mexico, ensuring regulatory compliance and timely VAT recovery, reducing outstanding balances from 36 to 3 months by redesigning the process.
    • • Manage comprehensive treasury (accounts receivable, accounts payable, and cash flow) through the implementation of a centralized treasury model, achieving the financial turnaround of the business to become a cash-positive organization.
    • • Implement state-of-the-art digital solutions (S4HC, SAC, CLM, Tableau), achieving a 15% reduction in accounting closing times and a 40% reduction in financial reprocessing, as well as digitizing 100% of legal processes with the implementation of a CLM system.
    • • Participate in the design and implementation of development and leadership programs, strengthening the capabilities of the areas under your responsibility and promoting a highly productive and empowering work environment.
    • • Oversee financial governance and internal control, ensuring three consecutive years without observations in internal and external audits, and promoting purchasing, transfer pricing, and discount management policies that improved EBIT by 5pp, in addition to reducing fill rate penalties by 50% through logistics optimization and a new 3PL.
  • GRUPO PROA
    Director of Strategy and Financial Analysis
    enero de 2020 - enero de 2021 (1 año)
    • • Lead the group's financial planning, strategy, and execution, optimizing budgeting and reporting processes through the automation and digitization of SAP tools, significantly reducing response times and improving the quality of service provided to management and the Board of Directors.
    • • Act as a Finance Business Partner in defining commercial and operational strategies, promoting Revenue Growth Management initiatives, cost efficiency, and expense control, with a direct impact on the profitability and productivity of more than 350 branches nationwide.
    • • Lead the financial digital transformation, integrating comptrollership, credit and collections, purchasing, and planning into a unified analysis and control model, strengthening strategic decision-making and comprehensive visibility of corporate performance.

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Formación

  • CFO Certificate
    IPADE Business School
    CFO Certificate
  • MBA
    Universidad Regiomontana
    MBA

Conjunto de habilidades profesionales

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