Ainhoa Roig

Lead platform demonstrations and tailored discovery sessions for senior finance stakeholders (CFOs, Finance Directors, VPs of Finance), translating complex software capabilities into compelling value propositions aligned to each client's financial reporting and planning workflows.

Configure bespoke FP&A implementation environments based on client financial requirements, designing solutions aligned with best practices for budgeting, forecasting, and consolidated reporting.

Act as financial product and domain expert throughout onboarding, building client confidence in reporting workflows and ensuring fast time-to-value on implementations.

Support pre-sales cycles including RFP/RFI responses, business case development, and competitive positioning in close partnership with the sales team.

Led end-to-end FP&A cycles; budgeting, forecasting, and monthly financial close.

Translating core SaaS metrics (ARR, Churn, CAC) into executive-level narratives for senior leadership.

Built and maintained multi-dimensional financial models to track business performance, identify variances, and support data driven decision-making across Sales, Product, and Finance.

Designed and implemented automated reporting workflows, reducing manual reconciliation effort and improving accuracy and timeliness of monthly close processes.

Partnered with Sales and Finance leadership on deal strategy and revenue forecasting, supporting pipeline analysis and conversion optimisation across mid-market and enterprise accounts.

Leveraged AI tools to synthesise customer and operational data, identifying expansion opportunities and aligning financial planning with evolving business needs.

Led financial statement audits under IFRS for manufacturing, pharmaceutical, and PCAOB-regulated clients, including a Nasdaq-listed pharmaceutical group — covering P&L, balance sheet, cash flow, and disclosure review.

Conducted analytical procedures, ratio analysis, and risk assessments to evaluate financial health and identify material misstatements across complex, multi-entity group structures.

Performed impairment testing and valuation sensitivity analysis for corporate investments, providing technical accounting judgements to senior management and audit committees.

Acted as primary client contact, managing stakeholder expectations, audit timelines, and resolution of complex accounting issues under tight regulatory deadlines.

Coordinated and mentored teams of junior auditors, ensuring quality delivery and adherence to PCAOB and internal quality standards.