Acerca de Ainhoa
I help B2B, industrial, SaaS and ecommerce companies turn complex products and services into clear, credible and conversion-focused messaging.
I usually work with teams that need sharper website copy, landing pages, SEO articles, email campaigns, paid social copy, value propositions, content calendars or brand messaging.
What makes my profile different is the combination of copywriting, marketing strategy and an Industrial Organization Engineering background. I understand technical products, B2B buying processes and commercial objectives, so I can translate complex ideas into copy that feels specific, structured and useful.
My work is especially relevant for companies that need to explain what they do better, improve their positioning, generate more qualified leads or create marketing assets that sound professional without becoming generic.
If your company needs clear copy built around real business goals, I can help you turn your offer into messaging your clients understand, trust and act on.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Euskera
Bilingüe o nativo
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- SAPA PlacenciaSupply Chain EngineerDEFENSA & EJÉRCITOseptiembre de 2023 - Hoy (2 años y 11 meses)Andoain, PV, Spain- Supply Chain Engineer working in logistics, operational coordination and process improvement within an industrial environment.- My role involves supporting daily logistics operations, monitoring operational KPIs, coordinating with warehouse and production teams, identifying process inefficiencies and contributing to continuous improvement initiatives.- This experience strengthens my ability to understand complex industrial processes, technical products and B2B environments, which I also apply to my work as a technical and industrial copywriter.
- UpworkFreelance Senior CopywriterE-COMMERCEenero de 2022 - Hoy (4 años y 7 meses)San Sebastián, España- Freelance copywriter and content strategist focused on B2B, technical, industrial and ecommerce brands. I help companies turn complex products and services into clear, conversion-focused messaging for websites, landing pages, SEO content, email campaigns and paid social assets.- My work combines copywriting, marketing strategy and analytical thinking. I develop value propositions, campaign angles, content structures and messaging frameworks adapted to each brand’s positioning, audience and commercial goals.- I also use tools such as Google Analytics, Excel, Power BI, Ahrefs, SEMrush, HubSpot and Notion to support research, content planning and performance analysis.
- IBARMIAEngineering Intern, Purchasing DepartmentINGENIERÍA MECÁNICAabril de 2022 - julio de 2022 (3 meses)Azkoitia, PV, Spain- Engineering internship in the Purchasing Department of an industrial machinery company.- I supported purchasing-related tasks, supplier coordination and internal process analysis. My final degree project focused on the development and improvement of a purchasing portal, combining industrial organization, process optimization and digital workflow thinking.- This experience gave me direct exposure to industrial B2B operations, technical documentation and supplier-side communication.
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Formación
- Next Level IA MentoringEB & Co.Practical mentoring program focused on AI applied to marketing, content creation, productivity and digital business workflows.
- Bachelor’s Degree in Industrial Organization EngineeringTecnun - Universidad de Navarra2022Engineering degree focused on industrial organization, operations, process improvement, business management, production systems and analytical problem-solving. This technical background helps me understand complex B2B, industrial and technical products, and translate them into clear, commercially effective messaging.