Ana Francés

Leading digital marketing and growth strategy projects for brands, startups and digital-first businesses, acting as strategic partner for decision-making on channels, investment and growth priorities.

-Designed and led end-to-end digital marketing and growth strategies for e commerce, startups and digital-first brands.

-Delivered measurable business impact, contributing to conversion rate improvements of +20–30% and qualified traffic growth of +25–40% across selected projects.

-Acted as consultant and auditor, reviewing existing digital marketing setups, identifying gaps and defining optimization, prioritization and investment roadmaps.

-Worked closely with founders, C-level and marketing managers, supporting strategic decision-making related to channels, budgets, team structure and growth priorities.

-Gained hands-on experience across e-commerce, digital products, service based and educational business models.

-Clients include Neutrale, Bewatt, Dcycle, Your Friends Are Boring, Weborama, ISI, Nuestro Júbilo, Aclima and Fynce.

-Senior role within the digital team, focused on defining and leading digital media strategy for complex and large-scale accounts. -Responsible for digital planning, investment strategy and performance oversight across social, search and programmatic channels, working closely with account, data, analytics and creative teams. -Acted as the main digital point of contact for clients, contributing to strategic decision-making, prioritization and alignment between business objectives and media execution. -Worked on key accounts including Telefónica / Movistar (with a strong focus on Movistar Plus)

-Planning, creating editorial plans, and managing social media and blogs. -Ideating creative strategies and digital formats applied to transmedia narratives.