Andrea Bolanos

Winning Labs is my new endeavor, where I am working on multiple projects in F&B, Digital Product Creation, AI Education and a Market Research Platform. The idea of this company is to bring in new ideas into an agile environment and work on them with a set of tools that quickly turns ideas into MVP's. The focus is on quick validation and bootstrapping.

Led an international and multi-disciplinary team of 8 and restructured objectives, workflows and activities Managed budgets and reduced spending by 32% while improving the team's performance and results Optimized the inbound marketing engine to represent from 90% of new revenue in 2024 to 97% in 2025 Led the UX/UI redesign, content and SEO optimization of the company website, resulting in a 200% increase in website conversions Developed a sustainable events strategy decreasing global events spending by 25% and increasing lead generation by 50% - with a 100% recyclable booth Led and executed a "Hubspot Cleanup Project", establishing a new pipeline and workflows, and implementing new tools like Lead-Scoring, Buyer Intent, Marketing Campaigns and Reports in a span of 12 months

Developed GTM strategies for Cropster Cafe product releases, including trainings, sales enablement materials, website updates and pricing updates Defined of a new Ideal Customer Profile to increase the product's traction 4x based on customer and market insights