AFAcerca de Andres Felipe
CEO, Managing Director, with strong focus in marketing leverage used to generate exponential growth by transforming or generating from scratch companies in Media, Telco, Retail, Health & Beauty and digital services usually after or before private equity adquisitions.
Managed large teams up to +200 people, large marketing budgets +20mill, and full P&L responsibility in +50mill income companies.
Founded 4 startups with +1mill funding. One of them reached 500.000 small companies as clients.
I’m specialized in outstanding growth which I believe is the only way of transforming anything.
- Took Domestika from 300k income up to 5 mill, and from 30 clientes up to 15000. Generating spanish first digital pack of services for small companies.
- Took MasMovil (now Masorange) from 100k up to 2mill clients.
- Transformed pre digital retailer CashConverters doubling its ebitda from 9 up to 17 in 20 months.
- Started from scratch Insparyas business in Spain & Italy generating from 0 up to 40 mill income in 4 years openning with a strong B2C marketing adquisition model.
Español
Bilingüe o nativo
Inglés
Bilingüe o nativo
Acepta trabajo presencial
Madrid (hasta 50 km)
Experiencia
- Insparya Hair CompanyAdvisor to the Boardenero de 2024 - junio de 2024 (5 meses)Madrid, Spain5 years 8 monthsAdvisor to the BoardJanuary 2024 - June 2024 (6 months)Madrid, Community of Madrid, Spain
- Insparya HMCCMO, Managing directornoviembre de 2018 - enero de 2024 (5 años y 2 meses)Madrid, Spain<100 mill turnover, 400 head count. Reporting to CEO. Member of the board.• Hired to design international expansion of Insparya from Portugal to Spain and Italy. Planning and launching from scratch europe's biggest hair trasplant group in Madrid, Marbella, Valencia, Bilbao, Barcelona and Milan & Rome. Hired HQ members such as Brand Director, Growth Manager, Customer Manager, CTO,... Set up group's strategy, sales & mk budgets, and tecnology.• Over 18000 hair trasplant surgerys in 4 years reaching EU top 1 and Worldwide top 2.• Above all responsible for revenue in all the markets we operate, and directly all mk & strategy issues. Comparing with business pre expansion, reduced adquisition cost to 1/5, increased 10 times lead generation, set up online diagnosys platform (15% of sales) to take advantage of lead generation success. Combined a 360º mk strategy using most advanced digital techniques along with traditional marketing channels such as radio & tv to built growth blending the best practices with other sectors.• Covid update - In this challenging year were able to transform completely Inspary's value chain by implementing an omnichannel adquisition model and an after sales excellency plan. This allowed Insparya to channel all it's offline sales through the online funnel. As a result Insparya grew in two digits figure during pandemia. Insparya 2021/22/23 Included in Forbe's 100 european fastest growing companies ----------------Collaborating with FTI consulting & Deloitte Digital
- Several clientsMk & Digital Transformation Consultantjunio de 2010 - enero de 2024 (13 años y 7 meses)Madrid, Spain• Regular speaker (eShow, SIMO, FICOD, OME, EBE, and other digital events) and MK online & eCommerce Professor (ESIC ICEMD, ESEM, Hune, TheValley, UDIMA) Business Intelligence SM (EOI) and Organizational Management (Spanish Red Cross)• Consultant in Marketing, Strategy & Digital transformation for companies like Ecoalf or Intex, actively collaborating with FTI in Transformation issues and with ISDI & TheValley in startup initiatives
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Formación
- International Digital Business Seminar, ISDI - Real Colegio ComplutenseHarvard University2014International Digital Business Seminar, ISDI - Real Colegio Complutense
- Program for CEOs in ESG, Business Administration and Management, GeneralNoaway2025Program for CEOs in ESG, Business Administration and Management, General