Annelies Noblesse

¨Created and launched a gluten-free food brand, developing recipes, quality standards and an efficient small-scale production process. ¨Built the commercial foundations: pricing strategy, business model, packaging, logistics and operational routines. ¨Established a growing B2B network in both Spain and Belgium through direct outreach and brand storytelling. ¨Developed the brand identity and marketing approach, strengthening visibility through content-led and authentic communication.

¨ Led the development and execution of the company's strategic operational plan, improving organisational efficiency and supporting revenue growth. ¨ Translated strategic goals into an actionable roadmap, ensuring clarity, alignment and progress tracking across teams. ¨ Strengthened internal communication and collaboration by structuring processes, routines and cross-department alignment.

¨ Conducted a macro-economic and market landscape analysis to assess risks and

opportunities. ¨ Delivered actionable recommendations and a prioritised mitigation plan for

leadership. ¨ Provided strategic insights to strengthen resilience during volatile economic conditions.