Arantxa Abad Torreblanca

Art Director · Branding & Visual Identity · Creative Designer

I’m a creative director and visual designer specialized in branding, visual identity, and conceptualization. I help brands in Hospitality, Lifestyle, and Wellness shine and stand out with coherence, aesthetics, and a strong visual narrative. I work in the international market, adapting to each project and its cultural context to create identities with global projection.

Together with Elena, co-founder of La Siesta Agency, we form a creative duo: she takes care of strategy, and I take care of the visual field. Together, we combine intuition, aesthetics, and analysis to build brands that connect and generate results — from the first concept to the final performance.