Teaching digital marketing courses to Master 1 & 2 and DBA students.
Apr 10 - Currently
Students love it! Based on ratings, I am reaching an average of 90% positive feedback.
Converting kick start ideas into sustainable e-commerce businesses
Started from scratch with Interdit au Public (DIY Private sales ecommerce platform) we set up content, customer service, logistic and marketing teams. After 3 years of collaboration they reached in 2016, 1 million monthly visitors, a turnover of €5M with and annual marketing budget of €1M.
Manage a team of up to 6 Experts Marketing dedicated to grow our clients’ sales through SEO and SEM campaigns. Turnover €400k
✓Attract: Attract qualified traffic for e-commerce and B2B clients by implementing a SEO strategy and SEM campaigns (Adwords, affiliate, Facebook Ads)
In 2017-2018 working for Microsoft France, we adapt and implement US global SEO content strategy for the French market. Our objective is to grow natural traffic and click conversion by 7% on targeted pages.
✓ Convert: Leading CRM and emailing strategy from leads acquisition to growth hacking In 2015 for weekendesk.es, we collected 100k targeted leads in 6 months which
were automatically qualified thanks to the setup of a growth hacking strategy.
✓ Retain: Set up of a strategic partnership with Sabre Airline Consulting in order to build an e-merchandising consulting team. We successfully rolled it out for Etihad Airlines and Aerolineas Argentinas (online merchandising sales now represents 7% of their business).
Other clients: Danone, Voyage Privé, Vueling, Muchoviaje, Splendia, Custo Barcelona, Filovent
Implementing & leading the ancillary revenue strategy in order to maximise revenue generated per transaction. I was optimising current services related to travel such as insurance, hotel, car rental & implementing new business opportunities such as credit card or luggage fees, XL seat...
✓ Turnover: €24 million, I multiplied Ancillary revenue by 4 ✓ Launch 2 new successful products: Credit card fee & XL seat
European Travel Product Manager, London.
Dynamic Packaging Product in partnership with Expedia & Voyages-sncf - Lead packages marketing & merchandising strategy over multiple teams responsible for brand
positioning, marketing plan, online advertising and PR
- Optimise cross and up selling with complementary travel products: packages, hotels, car hire,
insurance, activities on all direct sales channels: online, contact centre, stations via platform enhancement, incentive & training.
✓ Ancillary products outperformed initial business case by 8 times ✓ Turn over: €24 million per year: +34% revenue growth in 2005 ✓ +57% of traffic on the package booking path
European Promotional Manager, London.
Leading the promotional strategy through all sales channels: €22M revenue
Use Eurostar seats capacity as a way to differentiate our product and as business leverage to increase our market share versus airlines.
My strategy was to optimise demand with availability & price elasticity.
✓+20% of promotional revenue growth & +5% increase of promo yield
Designing and implementing the online marketing strategy for UK and Ireland - Implementation of joined promotional campaign with Yahoo & Disneyland - Set up of online advertising display campaign and affiliate program
- Launch of online frequent travellers product and newsletter
✓+300% growth of business by Air France website in 16 months ✓50% of the total European online revenue for Air France
✓3rd Air France website world-wide
✓Air France 2002 European Innovation Award