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Arthur en pocas palabras
I have 20 years experience in the digital marketing environment and I have always worked in a fast pace environment sustaining double-digits sales growth.
My expertise as a digital marketing consultant is to design a digital marketing strategy and implementing the most adequate marketing leverages :
- Seo
- Paid Advertising (Google Adwords Certified)
- Growth Hacking / CRM (advanced knowledge of Mailchimp, Dolist and Cheetah Mail)
Experiencia
- Toulouse Business SchoolDigital Marketing teacherEDUCACIÓN & E-LEARNINGabril de 2010 - Hoy (14 años y 9 meses)Toulouse, FranceTeaching digital marketing courses to Master 1 & 2 and DBA students.Apr 10 - CurrentlyStudents love it! Based on ratings, I am reaching an average of 90% positive feedback.
- Experts MarketingFounder - CEOAGENCIAS DE SUBCONTRATACIÓNseptiembre de 2008 - Hoy (16 años y 4 meses)Barcelona, SpainConverting kick start ideas into sustainable e-commerce businessesStarted from scratch with Interdit au Public (DIY Private sales ecommerce platform) we set up content, customer service, logistic and marketing teams. After 3 years of collaboration they reached in 2016, 1 million monthly visitors, a turnover of €5M with and annual marketing budget of €1M.Manage a team of up to 6 Experts Marketing dedicated to grow our clients’ sales through SEO and SEM campaigns. Turnover €400k✓Attract: Attract qualified traffic for e-commerce and B2B clients by implementing a SEO strategy and SEM campaigns (Adwords, affiliate, Facebook Ads)In 2017-2018 working for Microsoft France, we adapt and implement US global SEO content strategy for the French market. Our objective is to grow natural traffic and click conversion by 7% on targeted pages.✓ Convert: Leading CRM and emailing strategy from leads acquisition to growth hacking In 2015 for weekendesk.es, we collected 100k targeted leads in 6 months whichwere automatically qualified thanks to the setup of a growth hacking strategy.✓ Retain: Set up of a strategic partnership with Sabre Airline Consulting in order to build an e-merchandising consulting team. We successfully rolled it out for Etihad Airlines and Aerolineas Argentinas (online merchandising sales now represents 7% of their business).Other clients: Danone, Voyage Privé, Vueling, Muchoviaje, Splendia, Custo Barcelona, Filovent
- VuelingTravel Sales Director Barcelona.VIAJES & TURISMOenero de 2007 - diciembre de 2008 (1 año y 12 meses)Barcelona, SpainImplementing & leading the ancillary revenue strategy in order to maximise revenue generated per transaction. I was optimising current services related to travel such as insurance, hotel, car rental & implementing new business opportunities such as credit card or luggage fees, XL seat...✓ Turnover: €24 million, I multiplied Ancillary revenue by 4 ✓ Launch 2 new successful products: Credit card fee & XL seat
Recomendaciones externas
Formación
- Master 2, option Marketing - VenteEcole Supérieure De Commerce Et De Management Tours-Poitiers,
Certificados
- Google Adwords certificationGoogle2017
- Google Analytics CertificationGoogle2017