Acerca de Atipico
Aitpico specializes in corporate events and travel, crafting authentic, tailor-made experiences for brands and companies with purpose—those that inspire with their own voice and, like us, strive to stand out and do things differently.
Our mission: Atipico is your partner every step of the way. We want to help you shine—and make sure the world sees it too. How? By combining our expertise with a unique creative approach to generate visibility, foster community, and amplify your brand’s essence at every touchpoint.
Español
Bilingüe o nativo
Catalán
Bilingüe o nativo
Inglés
Competencia profesional completa
Japonés
Nociones
Acepta trabajo presencial
Barcelona (hasta 50 km)
Experiencia
- 99 CheesecakeHead of Marketing & Tradeenero de 2026 - Hoy (7 meses)Barcelona, España
- Define and execute brand strategy, including positioning, retail design and innovation roadmap.
- Lead the annual marketing and trade plans, setting objectives and managing budget allocation.
- Drive end-to-end product launches, from concept development and claims to packaging,materials, and go-to-market execution.
- Analyze market trends, consumer insights, and competition to identify growth opportunities.
- Oversee omnichannel campaigns collaborating with product, purchasing and external agencies to ensure brand consistency and business impact.
- Chocolates LacasaTrade Marketing ManagerGRAN DISTRIBUCIÓNenero de 2024 - enero de 2025 (1 año)Buenos Aires, Argentina
- Design and execute the Trade Marketing strategy for the local market supervising its performance and ensuring the alignment with the global marketing plan.
- Collaborate with sales and product teams to ensure consistence and be agile to market shifts.
- Present and negotiate promotions, assortments and activations strategies for Key Accounts.
- Work in close collaboration with retailers to maximize joint business and revenues by 40%.
- Oversee the department budget to maximize resource efficiency and improve ROI by 20%.
- Brown-FormanTrade Marketing & Purchasing Specialistmayo de 2021 - diciembre de 2023 (2 años y 7 meses)Barcelona, Spain
- Defined, executed and supervised the trade marketing strategy with an omnichannel view.
- Supported Key Account Managers with client presentations and tailored retailer plans.
- Managed the annual budget of 1M€ designated to trade marketing plans.
- Analyzed category, shopper and sell-in/sell-out data to respond to the market trends and needs.
- Partnered with e-retail team to design and implement online activation plans for Amazon & ECI.
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Formación
- Exchange program - International Business studiesUniversidad de San Andrés2019Exchange program - International Business studies
- Master's degreeEAE Business School2022Master's degree